Market Research Analysts and Marketing Specialists Salary in Fresno, CA

BLS Occupational Employment & Wage Statistics • May 2025 • Fresno, CA

Median annual salary $64,830 -15.8% vs national
Median hourly $31.17
10th percentile $40,270
90th percentile $120,280
Employed locally 1,100
National median $76,950

Compare Market Research Analysts and Marketing Specialists salary & buying power

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Market Research Analysts and Marketing Specialists
in
Fresno, CA
vs

    Salary percentile breakdown

    10th
    $40,270
    25th
    $50,130
    50th (median)
    $64,830
    75th
    $88,460
    90th
    $120,280

    Fresno economic context

    Unemployment rate 7.90% 2024 annual avg • BLS LAUS
    Median household income $71,897 2023 • Census ACS
    Market Research Analysts and Marketing Specialists salary vs area income 90% Median Market Research Analysts and Marketing Specialists salary is 10% below the area median household income

    Top-paying metros for Market Research Analysts and Marketing Specialists

    Metro areaMedian salary
    San Jose-Sunnyvale-Santa Clara, CA $139,140
    San Francisco-Oakland-Fremont, CA $124,840
    Seattle-Tacoma-Bellevue, WA $102,390
    Delaware $98,650
    New York-Newark-Jersey City, NY-NJ $97,360
    Boston-Cambridge-Newton, MA-NH $95,930

    Nearby metros — Market Research Analysts and Marketing Specialists salary comparison

    Metro areaMedian salary
    San Jose-Sunnyvale-Santa Clara, CA $139,140
    San Francisco-Oakland-Fremont, CA $124,840
    Boston-Cambridge-Newton, MA-NH $95,930
    California $92,770
    Los Angeles-Long Beach-Anaheim, CA $79,620
    Raleigh-Cary, NC $79,600

    Related occupations in Fresno, CA

    OccupationMedian salary
    Business Operations Specialists, All Other $76,170
    Accountants and Auditors $77,670
    Management Analysts $81,040
    Human Resources Specialists $72,970
    Project Management Specialists $98,240
    Tax Examiners and Collectors, and Revenue Agents $54,080

    Frequently asked questions

    How much do Market Research Analysts and Marketing Specialists make per hour in Fresno?

    The median hourly wage for Market Research Analysts and Marketing Specialists in Fresno, CA is $31.17, based on BLS OEWS 2025 data. Top earners (90th percentile) make $57.82 or more per hour.

    Is Fresno above or below average for Market Research Analysts and Marketing Specialists salaries?

    The median Market Research Analysts and Marketing Specialists salary in Fresno, CA is 15.8% below the national median of $76,950. The national figure is from BLS OEWS 2025 data covering all US metropolitan areas.

    What is the entry-level salary for Market Research Analysts and Marketing Specialists in Fresno?

    Entry-level Market Research Analysts and Marketing Specialists (10th percentile) earn around $40,270 per year in Fresno, CA. The 25th percentile — typically workers with 1–3 years of experience — earn approximately $50,130.