Market Research Analysts and Marketing Specialists Salary in Hanford, CA

BLS Occupational Employment & Wage Statistics • May 2025 • Hanford-Corcoran, CA

Median annual salary $62,420 -18.9% vs national
Median hourly $30.01
10th percentile $41,600
90th percentile $148,860
Employed locally 60
National median $76,950

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Market Research Analysts and Marketing Specialists
in
Hanford, CA
vs

    Salary percentile breakdown

    10th
    $41,600
    25th
    $50,840
    50th (median)
    $62,420
    75th
    $94,120
    90th
    $148,860

    Hanford economic context

    Unemployment rate 8.90% 2024 annual avg • BLS LAUS
    Median household income $68,750 2023 • Census ACS
    Market Research Analysts and Marketing Specialists salary vs area income 91% Median Market Research Analysts and Marketing Specialists salary is 9% below the area median household income

    Top-paying metros for Market Research Analysts and Marketing Specialists

    Metro areaMedian salary
    San Jose-Sunnyvale-Santa Clara, CA $139,140
    San Francisco-Oakland-Fremont, CA $124,840
    Seattle-Tacoma-Bellevue, WA $102,390
    Delaware $98,650
    New York-Newark-Jersey City, NY-NJ $97,360
    Boston-Cambridge-Newton, MA-NH $95,930

    Nearby metros — Market Research Analysts and Marketing Specialists salary comparison

    Metro areaMedian salary
    San Jose-Sunnyvale-Santa Clara, CA $139,140
    San Francisco-Oakland-Fremont, CA $124,840
    Boston-Cambridge-Newton, MA-NH $95,930
    California $92,770
    Los Angeles-Long Beach-Anaheim, CA $79,620
    Raleigh-Cary, NC $79,600

    Related occupations in Hanford, CA

    OccupationMedian salary
    Business Operations Specialists, All Other$77,010
    Accountants and Auditors$75,780
    Management Analysts$78,650
    Training and Development Specialists$48,780
    Human Resources Specialists$75,010
    Project Management Specialists$109,700

    Frequently asked questions

    How much do Market Research Analysts and Marketing Specialists make per hour in Hanford?

    The median hourly wage for Market Research Analysts and Marketing Specialists in Hanford, CA is $30.01, based on BLS OEWS 2025 data. Top earners (90th percentile) make $67.78 or more per hour.

    Is Hanford above or below average for Market Research Analysts and Marketing Specialists salaries?

    The median Market Research Analysts and Marketing Specialists salary in Hanford, CA is 18.9% below the national median of $76,950. The national figure is from BLS OEWS 2025 data covering all US metropolitan areas.

    What is the entry-level salary for Market Research Analysts and Marketing Specialists in Hanford?

    Entry-level Market Research Analysts and Marketing Specialists (10th percentile) earn around $41,600 per year in Hanford, CA. The 25th percentile — typically workers with 1–3 years of experience — earn approximately $50,840.