Market Research Analysts and Marketing Specialists Salary in Hickory, NC

BLS Occupational Employment & Wage Statistics • May 2025 • Hickory-Lenoir-Morganton, NC

Median annual salary $69,160 -10.1% vs national
Median hourly $33.25
10th percentile $36,290
90th percentile $132,060
Employed locally 590
National median $76,950

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Market Research Analysts and Marketing Specialists
in
Hickory, NC
vs

    Salary percentile breakdown

    10th
    $36,290
    25th
    $50,350
    50th (median)
    $69,160
    75th
    $97,840
    90th
    $132,060

    Hickory economic context

    Unemployment rate 3.60% 2024 annual avg • BLS LAUS
    Median household income $60,255 2023 • Census ACS
    Market Research Analysts and Marketing Specialists salary vs area income 115% Median Market Research Analysts and Marketing Specialists salary is 15% above the area median household income

    Top-paying metros for Market Research Analysts and Marketing Specialists

    Metro areaMedian salary
    San Jose-Sunnyvale-Santa Clara, CA $139,140
    San Francisco-Oakland-Fremont, CA $124,840
    Seattle-Tacoma-Bellevue, WA $102,390
    Delaware $98,650
    New York-Newark-Jersey City, NY-NJ $97,360
    Boston-Cambridge-Newton, MA-NH $95,930

    Nearby metros — Market Research Analysts and Marketing Specialists salary comparison

    Metro areaMedian salary
    San Francisco-Oakland-Fremont, CA $124,840
    Durham-Chapel Hill, NC $92,110
    Portland-Vancouver-Hillsboro, OR-WA $87,950
    Trenton-Princeton, NJ $84,990
    Raleigh-Cary, NC $79,600
    Charlotte-Concord-Gastonia, NC-SC $78,870

    Related occupations in Hickory, NC

    OccupationMedian salary
    Accountants and Auditors $77,190
    Business Operations Specialists, All Other $64,480
    Human Resources Specialists $61,480
    Training and Development Specialists $50,060
    Buyers and Purchasing Agents $61,130
    Project Management Specialists $92,580

    Frequently asked questions

    How much do Market Research Analysts and Marketing Specialists make per hour in Hickory?

    The median hourly wage for Market Research Analysts and Marketing Specialists in Hickory, NC is $33.25, based on BLS OEWS 2025 data. Top earners (90th percentile) make $65.86 or more per hour.

    Is Hickory above or below average for Market Research Analysts and Marketing Specialists salaries?

    The median Market Research Analysts and Marketing Specialists salary in Hickory, NC is 10.1% below the national median of $76,950. The national figure is from BLS OEWS 2025 data covering all US metropolitan areas.

    What is the entry-level salary for Market Research Analysts and Marketing Specialists in Hickory?

    Entry-level Market Research Analysts and Marketing Specialists (10th percentile) earn around $36,290 per year in Hickory, NC. The 25th percentile — typically workers with 1–3 years of experience — earn approximately $50,350.