Market Research Analysts and Marketing Specialists Salary in Memphis, TN-MS-AR

BLS Occupational Employment & Wage Statistics • May 2025 • Memphis, TN-MS-AR

Median annual salary $65,720 -14.6% vs national
Median hourly $31.60
10th percentile $41,600
90th percentile $118,400
Employed locally 2,000
National median $76,950

Compare Market Research Analysts and Marketing Specialists salary & buying power

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Market Research Analysts and Marketing Specialists
in
Memphis, TN-MS-AR
vs

    Salary percentile breakdown

    10th
    $41,600
    25th
    $51,860
    50th (median)
    $65,720
    75th
    $89,600
    90th
    $118,400

    Memphis economic context

    Unemployment rate 4.10% 2024 annual avg • BLS LAUS
    Median household income $64,743 2023 • Census ACS
    Market Research Analysts and Marketing Specialists salary vs area income 102% Median Market Research Analysts and Marketing Specialists salary is 2% above the area median household income

    Top-paying metros for Market Research Analysts and Marketing Specialists

    Metro areaMedian salary
    San Jose-Sunnyvale-Santa Clara, CA $139,140
    San Francisco-Oakland-Fremont, CA $124,840
    Seattle-Tacoma-Bellevue, WA $102,390
    Delaware $98,650
    New York-Newark-Jersey City, NY-NJ $97,360
    Boston-Cambridge-Newton, MA-NH $95,930

    Nearby metros — Market Research Analysts and Marketing Specialists salary comparison

    Metro areaMedian salary
    Kingsport-Bristol, TN-VA $75,730
    Nashville-Davidson--Murfreesboro--Franklin, TN $66,750
    Chattanooga, TN-GA $64,160
    Knoxville, TN $61,830
    Cleveland, TN $59,990
    Morristown, TN $59,690

    Related occupations in Memphis, TN-MS-AR

    OccupationMedian salary
    Accountants and Auditors $74,080
    Human Resources Specialists $64,130
    Project Management Specialists $84,350
    Buyers and Purchasing Agents $63,190
    Training and Development Specialists $51,580
    Business Operations Specialists, All Other $72,550

    Frequently asked questions

    How much do Market Research Analysts and Marketing Specialists make per hour in Memphis?

    The median hourly wage for Market Research Analysts and Marketing Specialists in Memphis, TN-MS-AR is $31.60, based on BLS OEWS 2025 data. Top earners (90th percentile) make $59.75 or more per hour.

    Is Memphis above or below average for Market Research Analysts and Marketing Specialists salaries?

    The median Market Research Analysts and Marketing Specialists salary in Memphis, TN-MS-AR is 14.6% below the national median of $76,950. The national figure is from BLS OEWS 2025 data covering all US metropolitan areas.

    What is the entry-level salary for Market Research Analysts and Marketing Specialists in Memphis?

    Entry-level Market Research Analysts and Marketing Specialists (10th percentile) earn around $41,600 per year in Memphis, TN-MS-AR. The 25th percentile — typically workers with 1–3 years of experience — earn approximately $51,860.