Market Research Analysts and Marketing Specialists Salary in Knoxville, TN

BLS Occupational Employment & Wage Statistics • May 2025 • Knoxville, TN

Median annual salary $61,830 -19.6% vs national
Median hourly $29.73
10th percentile $38,770
90th percentile $100,200
Employed locally 1,530
National median $76,950

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Market Research Analysts and Marketing Specialists
in
Knoxville, TN
vs

    Salary percentile breakdown

    10th
    $38,770
    25th
    $48,060
    50th (median)
    $61,830
    75th
    $78,280
    90th
    $100,200

    Knoxville economic context

    Unemployment rate 3.20% 2024 annual avg • BLS LAUS
    Median household income $69,734 2023 • Census ACS
    Market Research Analysts and Marketing Specialists salary vs area income 89% Median Market Research Analysts and Marketing Specialists salary is 11% below the area median household income

    Top-paying metros for Market Research Analysts and Marketing Specialists

    Metro areaMedian salary
    San Jose-Sunnyvale-Santa Clara, CA $139,140
    San Francisco-Oakland-Fremont, CA $124,840
    Seattle-Tacoma-Bellevue, WA $102,390
    Delaware $98,650
    New York-Newark-Jersey City, NY-NJ $97,360
    Boston-Cambridge-Newton, MA-NH $95,930

    Nearby metros — Market Research Analysts and Marketing Specialists salary comparison

    Metro areaMedian salary
    Kingsport-Bristol, TN-VA $75,730
    Nashville-Davidson--Murfreesboro--Franklin, TN $66,750
    Memphis, TN-MS-AR $65,720
    Chattanooga, TN-GA $64,160
    Cleveland, TN $59,990
    Morristown, TN $59,690

    Related occupations in Knoxville, TN

    OccupationMedian salary
    Accountants and Auditors $74,320
    Project Management Specialists $83,690
    Human Resources Specialists $65,550
    Buyers and Purchasing Agents $65,120
    Management Analysts $88,510
    Business Operations Specialists, All Other $66,200

    Frequently asked questions

    How much do Market Research Analysts and Marketing Specialists make per hour in Knoxville?

    The median hourly wage for Market Research Analysts and Marketing Specialists in Knoxville, TN is $29.73, based on BLS OEWS 2025 data. Top earners (90th percentile) make $50.10 or more per hour.

    Is Knoxville above or below average for Market Research Analysts and Marketing Specialists salaries?

    The median Market Research Analysts and Marketing Specialists salary in Knoxville, TN is 19.6% below the national median of $76,950. The national figure is from BLS OEWS 2025 data covering all US metropolitan areas.

    What is the entry-level salary for Market Research Analysts and Marketing Specialists in Knoxville?

    Entry-level Market Research Analysts and Marketing Specialists (10th percentile) earn around $38,770 per year in Knoxville, TN. The 25th percentile — typically workers with 1–3 years of experience — earn approximately $48,060.