Market Research Analysts and Marketing Specialists Salary in Nashville, TN

BLS Occupational Employment & Wage Statistics • May 2025 • Nashville-Davidson--Murfreesboro--Franklin, TN

Median annual salary $66,750 -13.3% vs national
Median hourly $32.09
10th percentile $43,200
90th percentile $127,220
Employed locally 5,290
National median $76,950

Compare Market Research Analysts and Marketing Specialists salary & buying power

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Market Research Analysts and Marketing Specialists
in
Nashville, TN
vs

    Salary percentile breakdown

    10th
    $43,200
    25th
    $54,240
    50th (median)
    $66,750
    75th
    $87,560
    90th
    $127,220

    Nashville economic context

    Unemployment rate 2.80% 2024 annual avg • BLS LAUS
    Median household income $82,499 2023 • Census ACS
    Market Research Analysts and Marketing Specialists salary vs area income 81% Median Market Research Analysts and Marketing Specialists salary is 19% below the area median household income

    Top-paying metros for Market Research Analysts and Marketing Specialists

    Metro areaMedian salary
    San Jose-Sunnyvale-Santa Clara, CA $139,140
    San Francisco-Oakland-Fremont, CA $124,840
    Seattle-Tacoma-Bellevue, WA $102,390
    Delaware $98,650
    New York-Newark-Jersey City, NY-NJ $97,360
    Boston-Cambridge-Newton, MA-NH $95,930

    Nearby metros — Market Research Analysts and Marketing Specialists salary comparison

    Metro areaMedian salary
    Kingsport-Bristol, TN-VA $75,730
    Memphis, TN-MS-AR $65,720
    Chattanooga, TN-GA $64,160
    Knoxville, TN $61,830
    Cleveland, TN $59,990
    Morristown, TN $59,690

    Related occupations in Nashville, TN

    OccupationMedian salary
    Accountants and Auditors$79,310
    Human Resources Specialists$67,290
    Project Management Specialists$86,930
    Management Analysts$102,080
    Business Operations Specialists, All Other$75,580
    Buyers and Purchasing Agents$66,190

    Frequently asked questions

    How much do Market Research Analysts and Marketing Specialists make per hour in Nashville?

    The median hourly wage for Market Research Analysts and Marketing Specialists in Nashville, TN is $32.09, based on BLS OEWS 2025 data. Top earners (90th percentile) make $88.94 or more per hour.

    Is Nashville above or below average for Market Research Analysts and Marketing Specialists salaries?

    The median Market Research Analysts and Marketing Specialists salary in Nashville, TN is 13.3% below the national median of $76,950. The national figure is from BLS OEWS 2025 data covering all US metropolitan areas.

    What is the entry-level salary for Market Research Analysts and Marketing Specialists in Nashville?

    Entry-level Market Research Analysts and Marketing Specialists (10th percentile) earn around $43,200 per year in Nashville, TN. The 25th percentile — typically workers with 1–3 years of experience — earn approximately $54,240.