Market Research Analysts and Marketing Specialists Salary in Lansing, MI

BLS Occupational Employment & Wage Statistics • May 2025 • Lansing-East Lansing, MI

Median annual salary $63,500 -17.5% vs national
Median hourly $30.53
10th percentile $38,960
90th percentile $103,680
Employed locally 950
National median $76,950

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Market Research Analysts and Marketing Specialists
in
Lansing, MI
vs

    Salary percentile breakdown

    10th
    $38,960
    25th
    $48,980
    50th (median)
    $63,500
    75th
    $80,310
    90th
    $103,680

    Lansing economic context

    Unemployment rate 4.40% 2024 annual avg • BLS LAUS
    Median household income $70,886 2023 • Census ACS
    Market Research Analysts and Marketing Specialists salary vs area income 90% Median Market Research Analysts and Marketing Specialists salary is 10% below the area median household income

    Top-paying metros for Market Research Analysts and Marketing Specialists

    Metro areaMedian salary
    San Jose-Sunnyvale-Santa Clara, CA $139,140
    San Francisco-Oakland-Fremont, CA $124,840
    Seattle-Tacoma-Bellevue, WA $102,390
    Delaware $98,650
    New York-Newark-Jersey City, NY-NJ $97,360
    Boston-Cambridge-Newton, MA-NH $95,930

    Nearby metros — Market Research Analysts and Marketing Specialists salary comparison

    Metro areaMedian salary
    Bloomington, IL $92,570
    Minneapolis-St. Paul-Bloomington, MN-WI $85,850
    Minnesota $81,460
    Miami-Fort Lauderdale-West Palm Beach, FL $80,160
    Midland, MI $77,740
    Philadelphia-Camden-Wilmington, PA-NJ-DE-MD $76,950

    Related occupations in Lansing, MI

    OccupationMedian salary
    Business Operations Specialists, All Other$80,550
    Accountants and Auditors$77,600
    Human Resources Specialists$68,390
    Project Management Specialists$93,420
    Management Analysts$78,420
    Claims Adjusters, Examiners, and Investigators$75,080

    Frequently asked questions

    How much do Market Research Analysts and Marketing Specialists make per hour in Lansing?

    The median hourly wage for Market Research Analysts and Marketing Specialists in Lansing, MI is $30.53, based on BLS OEWS 2025 data. Top earners (90th percentile) make $50.47 or more per hour.

    Is Lansing above or below average for Market Research Analysts and Marketing Specialists salaries?

    The median Market Research Analysts and Marketing Specialists salary in Lansing, MI is 17.5% below the national median of $76,950. The national figure is from BLS OEWS 2025 data covering all US metropolitan areas.

    What is the entry-level salary for Market Research Analysts and Marketing Specialists in Lansing?

    Entry-level Market Research Analysts and Marketing Specialists (10th percentile) earn around $38,960 per year in Lansing, MI. The 25th percentile — typically workers with 1–3 years of experience — earn approximately $48,980.