Market Research Analysts and Marketing Specialists Salary in Las Vegas, NV

BLS Occupational Employment & Wage Statistics • May 2025 • Las Vegas-Henderson-North Las Vegas, NV

Median annual salary $62,590 -18.7% vs national
Median hourly $30.09
10th percentile $36,560
90th percentile $120,780
Employed locally 4,350
National median $76,950

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Market Research Analysts and Marketing Specialists
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    In Las Vegas, NV, Market Research Analysts and Marketing Specialists have a median annual salary of $62,590, which translates to approximately $30.09 per hour. When compared to the local household income, this figure is notably lower than the area's median household income of $73,845. This disparity highlights that while individuals in these roles contribute significantly to their households' earnings, they earn less on average than the typical Las Vegas household income. Nationally, the salary for Market Research Analysts and Marketing Specialists stands at a higher median of $76,950, indicating that professionals in this field in Las Vegas generally earn less than their counterparts across the country.

    Entry-level workers in the market research and marketing specialization typically earn around the 10th percentile mark of $36,560 annually. In contrast, those with significant experience may reach up to the 90th percentile, earning as much as $120,780 per year. This stark difference in earnings is largely driven by factors such as years of experience, educational background, and skill sets. Experienced professionals often command higher salaries due to their advanced analytical skills, deeper industry knowledge, and proven track records in delivering successful campaigns or research insights. Additionally, specialized expertise in emerging areas like digital marketing analytics can further enhance earning potential, reflecting the dynamic nature of career progression within this field.

    Salary percentile breakdown

    10th
    $36,560
    25th
    $47,460
    50th (median)
    $62,590
    75th
    $96,060
    90th
    $120,780

    Las Vegas economic context

    Unemployment rate 5.80% 2024 annual avg • BLS LAUS
    Median household income $73,845 2023 • Census ACS
    Market Research Analysts and Marketing Specialists salary vs area income 85% Median Market Research Analysts and Marketing Specialists salary is 15% below the area median household income

    Frequently asked questions

    How much do Market Research Analysts and Marketing Specialists make per hour in Las Vegas?

    The median hourly wage for Market Research Analysts and Marketing Specialists in Las Vegas, NV is $30.09, based on BLS OEWS 2025 data. Top earners (90th percentile) make $59.20 or more per hour.

    Is Las Vegas above or below average for Market Research Analysts and Marketing Specialists salaries?

    The median Market Research Analysts and Marketing Specialists salary in Las Vegas, NV is 18.7% below the national median of $76,950. The national figure is from BLS OEWS 2025 data covering all US metropolitan areas.

    What is the entry-level salary for Market Research Analysts and Marketing Specialists in Las Vegas?

    Entry-level Market Research Analysts and Marketing Specialists (10th percentile) earn around $36,560 per year in Las Vegas, NV. The 25th percentile — typically workers with 1–3 years of experience — earn approximately $47,460.