Market Research Analysts and Marketing Specialists Salary in Santa Cruz, CA

BLS Occupational Employment & Wage Statistics • May 2025 • Santa Cruz-Watsonville, CA

Median annual salary $76,440 -0.7% vs national
Median hourly $36.75
10th percentile $43,200
90th percentile $134,600
Employed locally 420
National median $76,950

Compare Market Research Analysts and Marketing Specialists salary & buying power

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Market Research Analysts and Marketing Specialists
in
Santa Cruz, CA
vs

    Salary percentile breakdown

    10th
    $43,200
    25th
    $57,360
    50th (median)
    $76,440
    75th
    $98,680
    90th
    $134,600

    Santa Cruz economic context

    Unemployment rate 5.90% 2024 annual avg • BLS LAUS
    Median household income $109,266 2023 • Census ACS
    Market Research Analysts and Marketing Specialists salary vs area income 70% Median Market Research Analysts and Marketing Specialists salary is 30% below the area median household income

    Top-paying metros for Market Research Analysts and Marketing Specialists

    Metro areaMedian salary
    San Jose-Sunnyvale-Santa Clara, CA $139,140
    San Francisco-Oakland-Fremont, CA $124,840
    Seattle-Tacoma-Bellevue, WA $102,390
    Delaware $98,650
    New York-Newark-Jersey City, NY-NJ $97,360
    Boston-Cambridge-Newton, MA-NH $95,930

    Nearby metros — Market Research Analysts and Marketing Specialists salary comparison

    Metro areaMedian salary
    San Jose-Sunnyvale-Santa Clara, CA $139,140
    San Francisco-Oakland-Fremont, CA $124,840
    Boston-Cambridge-Newton, MA-NH $95,930
    California $92,770
    Los Angeles-Long Beach-Anaheim, CA $79,620
    Raleigh-Cary, NC $79,600

    Related occupations in Santa Cruz, CA

    OccupationMedian salary
    Accountants and Auditors $83,070
    Business Operations Specialists, All Other $78,770
    Management Analysts $101,930
    Project Management Specialists $102,160
    Human Resources Specialists $81,280
    Training and Development Specialists $66,990

    Frequently asked questions

    How much do Market Research Analysts and Marketing Specialists make per hour in Santa Cruz?

    The median hourly wage for Market Research Analysts and Marketing Specialists in Santa Cruz, CA is $36.75, based on BLS OEWS 2025 data. Top earners (90th percentile) make $70.00 or more per hour.

    Is Santa Cruz above or below average for Market Research Analysts and Marketing Specialists salaries?

    The median Market Research Analysts and Marketing Specialists salary in Santa Cruz, CA is 0.7% below the national median of $76,950. The national figure is from BLS OEWS 2025 data covering all US metropolitan areas.

    What is the entry-level salary for Market Research Analysts and Marketing Specialists in Santa Cruz?

    Entry-level Market Research Analysts and Marketing Specialists (10th percentile) earn around $43,200 per year in Santa Cruz, CA. The 25th percentile — typically workers with 1–3 years of experience — earn approximately $57,360.