Market Research Analysts and Marketing Specialists Salary in Reno, NV

BLS Occupational Employment & Wage Statistics • May 2025 • Reno, NV

Median annual salary $63,620 -17.3% vs national
Median hourly $30.59
10th percentile $36,210
90th percentile $124,840
Employed locally 860
National median $76,950

Compare Market Research Analysts and Marketing Specialists salary & buying power

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Market Research Analysts and Marketing Specialists
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Reno, NV
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    Salary percentile breakdown

    10th
    $36,210
    25th
    $46,060
    50th (median)
    $63,620
    75th
    $86,050
    90th
    $124,840

    Reno economic context

    Unemployment rate 4.80% 2024 annual avg • BLS LAUS
    Median household income $84,684 2023 • Census ACS
    Market Research Analysts and Marketing Specialists salary vs area income 75% Median Market Research Analysts and Marketing Specialists salary is 25% below the area median household income

    Top-paying metros for Market Research Analysts and Marketing Specialists

    Metro areaMedian salary
    San Jose-Sunnyvale-Santa Clara, CA $139,140
    San Francisco-Oakland-Fremont, CA $124,840
    Seattle-Tacoma-Bellevue, WA $102,390
    Delaware $98,650
    New York-Newark-Jersey City, NY-NJ $97,360
    Boston-Cambridge-Newton, MA-NH $95,930

    Nearby metros — Market Research Analysts and Marketing Specialists salary comparison

    Metro areaMedian salary
    Denver-Aurora-Centennial, CO $80,670
    Santa Cruz-Watsonville, CA $76,440
    Greenville, NC $76,380
    Jacksonville, FL $72,650
    Greenville-Anderson-Greer, SC $69,370
    Las Vegas-Henderson-North Las Vegas, NV $62,590

    Related occupations in Reno, NV

    OccupationMedian salary
    Business Operations Specialists, All Other$66,120
    Project Management Specialists$96,260
    Human Resources Specialists$64,500
    Accountants and Auditors$79,460
    Management Analysts$90,060
    Training and Development Specialists$61,210

    Frequently asked questions

    How much do Market Research Analysts and Marketing Specialists make per hour in Reno?

    The median hourly wage for Market Research Analysts and Marketing Specialists in Reno, NV is $30.59, based on BLS OEWS 2025 data. Top earners (90th percentile) make $48.50 or more per hour.

    Is Reno above or below average for Market Research Analysts and Marketing Specialists salaries?

    The median Market Research Analysts and Marketing Specialists salary in Reno, NV is 17.3% below the national median of $76,950. The national figure is from BLS OEWS 2025 data covering all US metropolitan areas.

    What is the entry-level salary for Market Research Analysts and Marketing Specialists in Reno?

    Entry-level Market Research Analysts and Marketing Specialists (10th percentile) earn around $36,210 per year in Reno, NV. The 25th percentile — typically workers with 1–3 years of experience — earn approximately $46,060.