Market Research Analysts and Marketing Specialists Salary in Modesto, CA

BLS Occupational Employment & Wage Statistics • May 2025 • Modesto, CA

Median annual salary $67,210 -12.7% vs national
Median hourly $32.31
10th percentile $44,500
90th percentile $131,000
Employed locally 480
National median $76,950

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Market Research Analysts and Marketing Specialists
in
Modesto, CA
vs

    Salary percentile breakdown

    10th
    $44,500
    25th
    $53,800
    50th (median)
    $67,210
    75th
    $95,820
    90th
    $131,000

    Modesto economic context

    Unemployment rate 6.90% 2024 annual avg • BLS LAUS
    Median household income $79,661 2023 • Census ACS
    Market Research Analysts and Marketing Specialists salary vs area income 84% Median Market Research Analysts and Marketing Specialists salary is 16% below the area median household income

    Top-paying metros for Market Research Analysts and Marketing Specialists

    Metro areaMedian salary
    San Jose-Sunnyvale-Santa Clara, CA $139,140
    San Francisco-Oakland-Fremont, CA $124,840
    Seattle-Tacoma-Bellevue, WA $102,390
    Delaware $98,650
    New York-Newark-Jersey City, NY-NJ $97,360
    Boston-Cambridge-Newton, MA-NH $95,930

    Nearby metros — Market Research Analysts and Marketing Specialists salary comparison

    Metro areaMedian salary
    San Jose-Sunnyvale-Santa Clara, CA $139,140
    San Francisco-Oakland-Fremont, CA $124,840
    Boston-Cambridge-Newton, MA-NH $95,930
    California $92,770
    Los Angeles-Long Beach-Anaheim, CA $79,620
    Raleigh-Cary, NC $79,600

    Related occupations in Modesto, CA

    OccupationMedian salary
    Business Operations Specialists, All Other $77,240
    Accountants and Auditors $85,640
    Human Resources Specialists $75,500
    Project Management Specialists $98,930
    Training and Development Specialists $69,250
    Management Analysts $97,410

    Frequently asked questions

    How much do Market Research Analysts and Marketing Specialists make per hour in Modesto?

    The median hourly wage for Market Research Analysts and Marketing Specialists in Modesto, CA is $32.31, based on BLS OEWS 2025 data. Top earners (90th percentile) make $62.09 or more per hour.

    Is Modesto above or below average for Market Research Analysts and Marketing Specialists salaries?

    The median Market Research Analysts and Marketing Specialists salary in Modesto, CA is 12.7% below the national median of $76,950. The national figure is from BLS OEWS 2025 data covering all US metropolitan areas.

    What is the entry-level salary for Market Research Analysts and Marketing Specialists in Modesto?

    Entry-level Market Research Analysts and Marketing Specialists (10th percentile) earn around $44,500 per year in Modesto, CA. The 25th percentile — typically workers with 1–3 years of experience — earn approximately $53,800.