Market Research Analysts and Marketing Specialists Salary in Redding, CA

BLS Occupational Employment & Wage Statistics • May 2025 • Redding, CA

Median annual salary $65,740 -14.6% vs national
Median hourly $31.61
10th percentile $38,420
90th percentile $112,880
Employed locally 200
National median $76,950

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Market Research Analysts and Marketing Specialists
in
Redding, CA
vs

    Salary percentile breakdown

    10th
    $38,420
    25th
    $49,720
    50th (median)
    $65,740
    75th
    $89,190
    90th
    $112,880

    Redding economic context

    Unemployment rate 5.30% 2024 annual avg • BLS LAUS
    Median household income $71,931 2023 • Census ACS
    Market Research Analysts and Marketing Specialists salary vs area income 91% Median Market Research Analysts and Marketing Specialists salary is 9% below the area median household income

    Top-paying metros for Market Research Analysts and Marketing Specialists

    Metro areaMedian salary
    San Jose-Sunnyvale-Santa Clara, CA $139,140
    San Francisco-Oakland-Fremont, CA $124,840
    Seattle-Tacoma-Bellevue, WA $102,390
    Delaware $98,650
    New York-Newark-Jersey City, NY-NJ $97,360
    Boston-Cambridge-Newton, MA-NH $95,930

    Nearby metros — Market Research Analysts and Marketing Specialists salary comparison

    Metro areaMedian salary
    San Jose-Sunnyvale-Santa Clara, CA $139,140
    San Francisco-Oakland-Fremont, CA $124,840
    Boston-Cambridge-Newton, MA-NH $95,930
    California $92,770
    Los Angeles-Long Beach-Anaheim, CA $79,620
    Raleigh-Cary, NC $79,600

    Related occupations in Redding, CA

    OccupationMedian salary
    Accountants and Auditors$79,100
    Business Operations Specialists, All Other$73,140
    Management Analysts$82,160
    Human Resources Specialists$69,700
    Claims Adjusters, Examiners, and Investigators$81,030
    Project Management Specialists$95,990

    Frequently asked questions

    How much do Market Research Analysts and Marketing Specialists make per hour in Redding?

    The median hourly wage for Market Research Analysts and Marketing Specialists in Redding, CA is $31.61, based on BLS OEWS 2025 data. Top earners (90th percentile) make $61.73 or more per hour.

    Is Redding above or below average for Market Research Analysts and Marketing Specialists salaries?

    The median Market Research Analysts and Marketing Specialists salary in Redding, CA is 14.6% below the national median of $76,950. The national figure is from BLS OEWS 2025 data covering all US metropolitan areas.

    What is the entry-level salary for Market Research Analysts and Marketing Specialists in Redding?

    Entry-level Market Research Analysts and Marketing Specialists (10th percentile) earn around $38,420 per year in Redding, CA. The 25th percentile — typically workers with 1–3 years of experience — earn approximately $49,720.