Market Research Analysts and Marketing Specialists Salary in Riverside, CA

BLS Occupational Employment & Wage Statistics • May 2025 • Riverside-San Bernardino-Ontario, CA

Median annual salary $71,690 -6.8% vs national
Median hourly $34.47
10th percentile $43,150
90th percentile $153,690
Employed locally 4,980
National median $76,950

Compare Market Research Analysts and Marketing Specialists salary & buying power

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Market Research Analysts and Marketing Specialists
in
Riverside, CA
vs

    Salary percentile breakdown

    10th
    $43,150
    25th
    $52,300
    50th (median)
    $71,690
    75th
    $103,820
    90th
    $153,690

    Riverside economic context

    Unemployment rate 5.20% 2024 annual avg • BLS LAUS
    Median household income $86,031 2023 • Census ACS
    Market Research Analysts and Marketing Specialists salary vs area income 83% Median Market Research Analysts and Marketing Specialists salary is 17% below the area median household income

    Top-paying metros for Market Research Analysts and Marketing Specialists

    Metro areaMedian salary
    San Jose-Sunnyvale-Santa Clara, CA $139,140
    San Francisco-Oakland-Fremont, CA $124,840
    Seattle-Tacoma-Bellevue, WA $102,390
    Delaware $98,650
    New York-Newark-Jersey City, NY-NJ $97,360
    Boston-Cambridge-Newton, MA-NH $95,930

    Nearby metros — Market Research Analysts and Marketing Specialists salary comparison

    Metro areaMedian salary
    San Jose-Sunnyvale-Santa Clara, CA $139,140
    San Francisco-Oakland-Fremont, CA $124,840
    Boston-Cambridge-Newton, MA-NH $95,930
    California $92,770
    Los Angeles-Long Beach-Anaheim, CA $79,620
    Raleigh-Cary, NC $79,600

    Related occupations in Riverside, CA

    OccupationMedian salary
    Business Operations Specialists, All Other $69,230
    Accountants and Auditors $83,060
    Human Resources Specialists $73,390
    Project Management Specialists $99,630
    Management Analysts $92,680
    Training and Development Specialists $56,160

    Frequently asked questions

    How much do Market Research Analysts and Marketing Specialists make per hour in Riverside?

    The median hourly wage for Market Research Analysts and Marketing Specialists in Riverside, CA is $34.47, based on BLS OEWS 2025 data. Top earners (90th percentile) make $62.91 or more per hour.

    Is Riverside above or below average for Market Research Analysts and Marketing Specialists salaries?

    The median Market Research Analysts and Marketing Specialists salary in Riverside, CA is 6.8% below the national median of $76,950. The national figure is from BLS OEWS 2025 data covering all US metropolitan areas.

    What is the entry-level salary for Market Research Analysts and Marketing Specialists in Riverside?

    Entry-level Market Research Analysts and Marketing Specialists (10th percentile) earn around $43,150 per year in Riverside, CA. The 25th percentile — typically workers with 1–3 years of experience — earn approximately $52,300.