Market Research Analysts and Marketing Specialists Salary in Rockford, IL

BLS Occupational Employment & Wage Statistics • May 2025 • Rockford, IL

Median annual salary $59,750 -22.4% vs national
Median hourly $28.73
10th percentile $36,920
90th percentile $97,980
Employed locally 360
National median $76,950

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Market Research Analysts and Marketing Specialists
in
Rockford, IL
vs

    Salary percentile breakdown

    10th
    $36,920
    25th
    $43,750
    50th (median)
    $59,750
    75th
    $76,730
    90th
    $97,980

    Rockford economic context

    Unemployment rate 5.60% 2024 annual avg • BLS LAUS
    Median household income $66,571 2023 • Census ACS
    Market Research Analysts and Marketing Specialists salary vs area income 90% Median Market Research Analysts and Marketing Specialists salary is 10% below the area median household income

    Top-paying metros for Market Research Analysts and Marketing Specialists

    Metro areaMedian salary
    San Jose-Sunnyvale-Santa Clara, CA $139,140
    San Francisco-Oakland-Fremont, CA $124,840
    Seattle-Tacoma-Bellevue, WA $102,390
    Delaware $98,650
    New York-Newark-Jersey City, NY-NJ $97,360
    Boston-Cambridge-Newton, MA-NH $95,930

    Nearby metros — Market Research Analysts and Marketing Specialists salary comparison

    Metro areaMedian salary
    Bloomington, IL $92,570
    Durham-Chapel Hill, NC $92,110
    Portland-Vancouver-Hillsboro, OR-WA $87,950
    Fayetteville-Springdale-Rogers, AR $80,680
    Charlottesville, VA $80,200
    Sacramento-Roseville-Folsom, CA $79,440

    Related occupations in Rockford, IL

    OccupationMedian salary
    Accountants and Auditors $70,050
    Human Resources Specialists $62,830
    Business Operations Specialists, All Other $61,320
    Buyers and Purchasing Agents $70,670
    Project Management Specialists $78,480
    Training and Development Specialists $53,340

    Frequently asked questions

    How much do Market Research Analysts and Marketing Specialists make per hour in Rockford?

    The median hourly wage for Market Research Analysts and Marketing Specialists in Rockford, IL is $28.73, based on BLS OEWS 2025 data. Top earners (90th percentile) make $54.47 or more per hour.

    Is Rockford above or below average for Market Research Analysts and Marketing Specialists salaries?

    The median Market Research Analysts and Marketing Specialists salary in Rockford, IL is 22.4% below the national median of $76,950. The national figure is from BLS OEWS 2025 data covering all US metropolitan areas.

    What is the entry-level salary for Market Research Analysts and Marketing Specialists in Rockford?

    Entry-level Market Research Analysts and Marketing Specialists (10th percentile) earn around $36,920 per year in Rockford, IL. The 25th percentile — typically workers with 1–3 years of experience — earn approximately $43,750.