Market Research Analysts and Marketing Specialists Salary in Salinas, CA

BLS Occupational Employment & Wage Statistics • May 2025 • Salinas, CA

Median annual salary $68,520 -11% vs national
Median hourly $32.94
10th percentile $43,400
90th percentile $125,080
Employed locally 360
National median $76,950

Compare Market Research Analysts and Marketing Specialists salary & buying power

Type a city below to see how Salinas, CA stacks up on salary and cost of living.

Full tool →
Market Research Analysts and Marketing Specialists
in
Salinas, CA
vs

    Salary percentile breakdown

    10th
    $43,400
    25th
    $53,180
    50th (median)
    $68,520
    75th
    $88,160
    90th
    $125,080

    Salinas economic context

    Unemployment rate 7.30% 2024 annual avg • BLS LAUS
    Median household income $94,486 2023 • Census ACS
    Market Research Analysts and Marketing Specialists salary vs area income 73% Median Market Research Analysts and Marketing Specialists salary is 27% below the area median household income

    Top-paying metros for Market Research Analysts and Marketing Specialists

    Metro areaMedian salary
    San Jose-Sunnyvale-Santa Clara, CA $139,140
    San Francisco-Oakland-Fremont, CA $124,840
    Seattle-Tacoma-Bellevue, WA $102,390
    Delaware $98,650
    New York-Newark-Jersey City, NY-NJ $97,360
    Boston-Cambridge-Newton, MA-NH $95,930

    Nearby metros — Market Research Analysts and Marketing Specialists salary comparison

    Metro areaMedian salary
    San Jose-Sunnyvale-Santa Clara, CA $139,140
    San Francisco-Oakland-Fremont, CA $124,840
    Boston-Cambridge-Newton, MA-NH $95,930
    California $92,770
    Los Angeles-Long Beach-Anaheim, CA $79,620
    Raleigh-Cary, NC $79,600

    Related occupations in Salinas, CA

    OccupationMedian salary
    Business Operations Specialists, All Other$82,100
    Accountants and Auditors$84,860
    Management Analysts$95,270
    Human Resources Specialists$79,240
    Project Management Specialists$101,510
    Buyers and Purchasing Agents$82,710

    Frequently asked questions

    How much do Market Research Analysts and Marketing Specialists make per hour in Salinas?

    The median hourly wage for Market Research Analysts and Marketing Specialists in Salinas, CA is $32.94, based on BLS OEWS 2025 data. Top earners (90th percentile) make $63.78 or more per hour.

    Is Salinas above or below average for Market Research Analysts and Marketing Specialists salaries?

    The median Market Research Analysts and Marketing Specialists salary in Salinas, CA is 11% below the national median of $76,950. The national figure is from BLS OEWS 2025 data covering all US metropolitan areas.

    What is the entry-level salary for Market Research Analysts and Marketing Specialists in Salinas?

    Entry-level Market Research Analysts and Marketing Specialists (10th percentile) earn around $43,400 per year in Salinas, CA. The 25th percentile — typically workers with 1–3 years of experience — earn approximately $53,180.