Market Research Analysts and Marketing Specialists Salary in San Luis Obispo, CA

BLS Occupational Employment & Wage Statistics • May 2025 • San Luis Obispo-Paso Robles, CA

Median annual salary $65,570 -14.8% vs national
Median hourly $31.52
10th percentile $41,710
90th percentile $129,020
Employed locally 520
National median $76,950

Compare Market Research Analysts and Marketing Specialists salary & buying power

Type a city below to see how San Luis Obispo, CA stacks up on salary and cost of living.

Full tool →
Market Research Analysts and Marketing Specialists
in
San Luis Obispo, CA
vs

    Salary percentile breakdown

    10th
    $41,710
    25th
    $53,090
    50th (median)
    $65,570
    75th
    $93,620
    90th
    $129,020

    San Luis Obispo economic context

    Unemployment rate 4.10% 2024 annual avg • BLS LAUS
    Median household income $93,398 2023 • Census ACS
    Market Research Analysts and Marketing Specialists salary vs area income 70% Median Market Research Analysts and Marketing Specialists salary is 30% below the area median household income

    Top-paying metros for Market Research Analysts and Marketing Specialists

    Metro areaMedian salary
    San Jose-Sunnyvale-Santa Clara, CA $139,140
    San Francisco-Oakland-Fremont, CA $124,840
    Seattle-Tacoma-Bellevue, WA $102,390
    Delaware $98,650
    New York-Newark-Jersey City, NY-NJ $97,360
    Boston-Cambridge-Newton, MA-NH $95,930

    Nearby metros — Market Research Analysts and Marketing Specialists salary comparison

    Metro areaMedian salary
    San Jose-Sunnyvale-Santa Clara, CA $139,140
    San Francisco-Oakland-Fremont, CA $124,840
    Boston-Cambridge-Newton, MA-NH $95,930
    California $92,770
    Los Angeles-Long Beach-Anaheim, CA $79,620
    Raleigh-Cary, NC $79,600

    Related occupations in San Luis Obispo, CA

    OccupationMedian salary
    Accountants and Auditors $82,240
    Business Operations Specialists, All Other $80,010
    Project Management Specialists $101,230
    Human Resources Specialists $76,000
    Management Analysts $83,870
    Buyers and Purchasing Agents $75,170

    Frequently asked questions

    How much do Market Research Analysts and Marketing Specialists make per hour in San Luis Obispo?

    The median hourly wage for Market Research Analysts and Marketing Specialists in San Luis Obispo, CA is $31.52, based on BLS OEWS 2025 data. Top earners (90th percentile) make $61.84 or more per hour.

    Is San Luis Obispo above or below average for Market Research Analysts and Marketing Specialists salaries?

    The median Market Research Analysts and Marketing Specialists salary in San Luis Obispo, CA is 14.8% below the national median of $76,950. The national figure is from BLS OEWS 2025 data covering all US metropolitan areas.

    What is the entry-level salary for Market Research Analysts and Marketing Specialists in San Luis Obispo?

    Entry-level Market Research Analysts and Marketing Specialists (10th percentile) earn around $41,710 per year in San Luis Obispo, CA. The 25th percentile — typically workers with 1–3 years of experience — earn approximately $53,090.