Market Research Analysts and Marketing Specialists Salary in Santa Maria, CA

BLS Occupational Employment & Wage Statistics • May 2025 • Santa Maria-Santa Barbara, CA

Median annual salary $78,140 +1.5% vs national
Median hourly $37.57
10th percentile $46,030
90th percentile $143,690
Employed locally 970
National median $76,950

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Market Research Analysts and Marketing Specialists
in
Santa Maria, CA
vs

    Salary percentile breakdown

    10th
    $46,030
    25th
    $58,270
    50th (median)
    $78,140
    75th
    $105,160
    90th
    $143,690

    Santa Maria economic context

    Unemployment rate 4.50% 2024 annual avg • BLS LAUS
    Median household income $95,977 2023 • Census ACS
    Market Research Analysts and Marketing Specialists salary vs area income 81% Median Market Research Analysts and Marketing Specialists salary is 19% below the area median household income

    Top-paying metros for Market Research Analysts and Marketing Specialists

    Metro areaMedian salary
    San Jose-Sunnyvale-Santa Clara, CA $139,140
    San Francisco-Oakland-Fremont, CA $124,840
    Seattle-Tacoma-Bellevue, WA $102,390
    Delaware $98,650
    New York-Newark-Jersey City, NY-NJ $97,360
    Boston-Cambridge-Newton, MA-NH $95,930

    Nearby metros — Market Research Analysts and Marketing Specialists salary comparison

    Metro areaMedian salary
    San Jose-Sunnyvale-Santa Clara, CA $139,140
    San Francisco-Oakland-Fremont, CA $124,840
    Boston-Cambridge-Newton, MA-NH $95,930
    California $92,770
    Los Angeles-Long Beach-Anaheim, CA $79,620
    Raleigh-Cary, NC $79,600

    Related occupations in Santa Maria, CA

    OccupationMedian salary
    Business Operations Specialists, All Other$80,220
    Accountants and Auditors$88,160
    Project Management Specialists$107,060
    Human Resources Specialists$77,880
    Management Analysts$102,260
    Training and Development Specialists$60,170

    Frequently asked questions

    How much do Market Research Analysts and Marketing Specialists make per hour in Santa Maria?

    The median hourly wage for Market Research Analysts and Marketing Specialists in Santa Maria, CA is $37.57, based on BLS OEWS 2025 data. Top earners (90th percentile) make $75.16 or more per hour.

    Is Santa Maria above or below average for Market Research Analysts and Marketing Specialists salaries?

    The median Market Research Analysts and Marketing Specialists salary in Santa Maria, CA is 1.5% above the national median of $76,950. The national figure is from BLS OEWS 2025 data covering all US metropolitan areas.

    What is the entry-level salary for Market Research Analysts and Marketing Specialists in Santa Maria?

    Entry-level Market Research Analysts and Marketing Specialists (10th percentile) earn around $46,030 per year in Santa Maria, CA. The 25th percentile — typically workers with 1–3 years of experience — earn approximately $58,270.