Market Research Analysts and Marketing Specialists Salary in Stockton, CA

BLS Occupational Employment & Wage Statistics • May 2025 • Stockton-Lodi, CA

Median annual salary $74,160 -3.6% vs national
Median hourly $35.65
10th percentile $44,160
90th percentile $125,630
Employed locally 620
National median $76,950

Compare Market Research Analysts and Marketing Specialists salary & buying power

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Market Research Analysts and Marketing Specialists
in
Stockton, CA
vs

    Salary percentile breakdown

    10th
    $44,160
    25th
    $58,260
    50th (median)
    $74,160
    75th
    $96,050
    90th
    $125,630

    Stockton economic context

    Unemployment rate 6.50% 2024 annual avg • BLS LAUS
    Median household income $88,531 2023 • Census ACS
    Market Research Analysts and Marketing Specialists salary vs area income 84% Median Market Research Analysts and Marketing Specialists salary is 16% below the area median household income

    Top-paying metros for Market Research Analysts and Marketing Specialists

    Metro areaMedian salary
    San Jose-Sunnyvale-Santa Clara, CA $139,140
    San Francisco-Oakland-Fremont, CA $124,840
    Seattle-Tacoma-Bellevue, WA $102,390
    Delaware $98,650
    New York-Newark-Jersey City, NY-NJ $97,360
    Boston-Cambridge-Newton, MA-NH $95,930

    Nearby metros — Market Research Analysts and Marketing Specialists salary comparison

    Metro areaMedian salary
    San Jose-Sunnyvale-Santa Clara, CA $139,140
    San Francisco-Oakland-Fremont, CA $124,840
    Boston-Cambridge-Newton, MA-NH $95,930
    California $92,770
    Los Angeles-Long Beach-Anaheim, CA $79,620
    Raleigh-Cary, NC $79,600

    Related occupations in Stockton, CA

    OccupationMedian salary
    Business Operations Specialists, All Other$84,360
    Accountants and Auditors$81,470
    Human Resources Specialists$72,180
    Project Management Specialists$100,660
    Management Analysts$94,310
    Training and Development Specialists$55,340

    Frequently asked questions

    How much do Market Research Analysts and Marketing Specialists make per hour in Stockton?

    The median hourly wage for Market Research Analysts and Marketing Specialists in Stockton, CA is $35.65, based on BLS OEWS 2025 data. Top earners (90th percentile) make $63.33 or more per hour.

    Is Stockton above or below average for Market Research Analysts and Marketing Specialists salaries?

    The median Market Research Analysts and Marketing Specialists salary in Stockton, CA is 3.6% below the national median of $76,950. The national figure is from BLS OEWS 2025 data covering all US metropolitan areas.

    What is the entry-level salary for Market Research Analysts and Marketing Specialists in Stockton?

    Entry-level Market Research Analysts and Marketing Specialists (10th percentile) earn around $44,160 per year in Stockton, CA. The 25th percentile — typically workers with 1–3 years of experience — earn approximately $58,260.