Market Research Analysts and Marketing Specialists Salary in Traverse City, MI

BLS Occupational Employment & Wage Statistics • May 2025 • Traverse City, MI

Median annual salary $57,840 -24.8% vs national
Median hourly $27.81
10th percentile $38,550
90th percentile $96,580
Employed locally 330
National median $76,950

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Market Research Analysts and Marketing Specialists
in
Traverse City, MI
vs

    Salary percentile breakdown

    10th
    $38,550
    25th
    $47,470
    50th (median)
    $57,840
    75th
    $75,620
    90th
    $96,580

    Traverse City economic context

    Unemployment rate 4.30% 2024 annual avg • BLS LAUS
    Median household income $77,495 2023 • Census ACS
    Market Research Analysts and Marketing Specialists salary vs area income 75% Median Market Research Analysts and Marketing Specialists salary is 25% below the area median household income

    Top-paying metros for Market Research Analysts and Marketing Specialists

    Metro areaMedian salary
    San Jose-Sunnyvale-Santa Clara, CA $139,140
    San Francisco-Oakland-Fremont, CA $124,840
    Seattle-Tacoma-Bellevue, WA $102,390
    Delaware $98,650
    New York-Newark-Jersey City, NY-NJ $97,360
    Boston-Cambridge-Newton, MA-NH $95,930

    Nearby metros — Market Research Analysts and Marketing Specialists salary comparison

    Metro areaMedian salary
    Bloomington, IL $92,570
    Minneapolis-St. Paul-Bloomington, MN-WI $85,850
    Minnesota $81,460
    Miami-Fort Lauderdale-West Palm Beach, FL $80,160
    Midland, MI $77,740
    Philadelphia-Camden-Wilmington, PA-NJ-DE-MD $76,950

    Related occupations in Traverse City, MI

    OccupationMedian salary
    Accountants and Auditors$69,330
    Human Resources Specialists$62,700
    Project Management Specialists$81,730
    Training and Development Specialists$59,690
    Business Operations Specialists, All Other$62,520
    Buyers and Purchasing Agents$60,350

    Frequently asked questions

    How much do Market Research Analysts and Marketing Specialists make per hour in Traverse City?

    The median hourly wage for Market Research Analysts and Marketing Specialists in Traverse City, MI is $27.81, based on BLS OEWS 2025 data. Top earners (90th percentile) make $46.48 or more per hour.

    Is Traverse City above or below average for Market Research Analysts and Marketing Specialists salaries?

    The median Market Research Analysts and Marketing Specialists salary in Traverse City, MI is 24.8% below the national median of $76,950. The national figure is from BLS OEWS 2025 data covering all US metropolitan areas.

    What is the entry-level salary for Market Research Analysts and Marketing Specialists in Traverse City?

    Entry-level Market Research Analysts and Marketing Specialists (10th percentile) earn around $38,550 per year in Traverse City, MI. The 25th percentile — typically workers with 1–3 years of experience — earn approximately $47,470.