Market Research Analysts and Marketing Specialists Salary in Utica, NY

BLS Occupational Employment & Wage Statistics • May 2025 • Utica-Rome, NY

Median annual salary $60,470 -21.4% vs national
Median hourly $29.07
10th percentile $41,340
90th percentile $111,100
Employed locally 470
National median $76,950

Compare Market Research Analysts and Marketing Specialists salary & buying power

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Market Research Analysts and Marketing Specialists
in
Utica, NY
vs

    Salary percentile breakdown

    10th
    $41,340
    25th
    $47,870
    50th (median)
    $60,470
    75th
    $81,900
    90th
    $111,100

    Utica economic context

    Unemployment rate 3.80% 2024 annual avg • BLS LAUS
    Median household income $68,830 2023 • Census ACS
    Market Research Analysts and Marketing Specialists salary vs area income 88% Median Market Research Analysts and Marketing Specialists salary is 12% below the area median household income

    Top-paying metros for Market Research Analysts and Marketing Specialists

    Metro areaMedian salary
    San Jose-Sunnyvale-Santa Clara, CA $139,140
    San Francisco-Oakland-Fremont, CA $124,840
    Seattle-Tacoma-Bellevue, WA $102,390
    Delaware $98,650
    New York-Newark-Jersey City, NY-NJ $97,360
    Boston-Cambridge-Newton, MA-NH $95,930

    Nearby metros — Market Research Analysts and Marketing Specialists salary comparison

    Metro areaMedian salary
    San Jose-Sunnyvale-Santa Clara, CA $139,140
    New York-Newark-Jersey City, NY-NJ $97,360
    Rochester, NY $74,620
    Buffalo-Cheektowaga, NY $74,370
    Ithaca, NY $73,540
    Syracuse, NY $71,260

    Related occupations in Utica, NY

    OccupationMedian salary
    Accountants and Auditors$76,730
    Human Resources Specialists$64,680
    Project Management Specialists$96,770
    Buyers and Purchasing Agents$72,710
    Management Analysts$81,760
    Training and Development Specialists$61,350

    Frequently asked questions

    How much do Market Research Analysts and Marketing Specialists make per hour in Utica?

    The median hourly wage for Market Research Analysts and Marketing Specialists in Utica, NY is $29.07, based on BLS OEWS 2025 data. Top earners (90th percentile) make $61.11 or more per hour.

    Is Utica above or below average for Market Research Analysts and Marketing Specialists salaries?

    The median Market Research Analysts and Marketing Specialists salary in Utica, NY is 21.4% below the national median of $76,950. The national figure is from BLS OEWS 2025 data covering all US metropolitan areas.

    What is the entry-level salary for Market Research Analysts and Marketing Specialists in Utica?

    Entry-level Market Research Analysts and Marketing Specialists (10th percentile) earn around $41,340 per year in Utica, NY. The 25th percentile — typically workers with 1–3 years of experience — earn approximately $47,870.