Market Research Analysts and Marketing Specialists Salary in Visalia, CA

BLS Occupational Employment & Wage Statistics • May 2025 • Visalia, CA

Median annual salary $67,600 -12.2% vs national
Median hourly $32.50
10th percentile $41,160
90th percentile $121,690
Employed locally 260
National median $76,950

Compare Market Research Analysts and Marketing Specialists salary & buying power

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Market Research Analysts and Marketing Specialists
in
Visalia, CA
vs

    Salary percentile breakdown

    10th
    $41,160
    25th
    $50,580
    50th (median)
    $67,600
    75th
    $90,920
    90th
    $121,690

    Visalia economic context

    Unemployment rate 10.30% 2024 annual avg • BLS LAUS
    Median household income $69,489 2023 • Census ACS
    Market Research Analysts and Marketing Specialists salary vs area income 97% Median Market Research Analysts and Marketing Specialists salary is 3% below the area median household income

    Top-paying metros for Market Research Analysts and Marketing Specialists

    Metro areaMedian salary
    San Jose-Sunnyvale-Santa Clara, CA $139,140
    San Francisco-Oakland-Fremont, CA $124,840
    Seattle-Tacoma-Bellevue, WA $102,390
    Delaware $98,650
    New York-Newark-Jersey City, NY-NJ $97,360
    Boston-Cambridge-Newton, MA-NH $95,930

    Nearby metros — Market Research Analysts and Marketing Specialists salary comparison

    Metro areaMedian salary
    San Jose-Sunnyvale-Santa Clara, CA $139,140
    San Francisco-Oakland-Fremont, CA $124,840
    Boston-Cambridge-Newton, MA-NH $95,930
    California $92,770
    Los Angeles-Long Beach-Anaheim, CA $79,620
    Raleigh-Cary, NC $79,600

    Related occupations in Visalia, CA

    OccupationMedian salary
    Business Operations Specialists, All Other$56,640
    Accountants and Auditors$78,640
    Human Resources Specialists$71,710
    Training and Development Specialists$56,330
    Project Management Specialists$96,920
    Management Analysts$80,620

    Frequently asked questions

    How much do Market Research Analysts and Marketing Specialists make per hour in Visalia?

    The median hourly wage for Market Research Analysts and Marketing Specialists in Visalia, CA is $32.50, based on BLS OEWS 2025 data. Top earners (90th percentile) make $62.95 or more per hour.

    Is Visalia above or below average for Market Research Analysts and Marketing Specialists salaries?

    The median Market Research Analysts and Marketing Specialists salary in Visalia, CA is 12.2% below the national median of $76,950. The national figure is from BLS OEWS 2025 data covering all US metropolitan areas.

    What is the entry-level salary for Market Research Analysts and Marketing Specialists in Visalia?

    Entry-level Market Research Analysts and Marketing Specialists (10th percentile) earn around $41,160 per year in Visalia, CA. The 25th percentile — typically workers with 1–3 years of experience — earn approximately $50,580.