Market Research Analysts and Marketing Specialists Salary in Wilmington, NC

BLS Occupational Employment & Wage Statistics • May 2025 • Wilmington, NC

Median annual salary $68,030 -11.6% vs national
Median hourly $32.71
10th percentile $41,820
90th percentile $126,100
Employed locally 850
National median $76,950

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Market Research Analysts and Marketing Specialists
in
Wilmington, NC
vs

    Salary percentile breakdown

    10th
    $41,820
    25th
    $49,150
    50th (median)
    $68,030
    75th
    $89,600
    90th
    $126,100

    Wilmington economic context

    Unemployment rate 3.50% 2024 annual avg • BLS LAUS
    Median household income $73,687 2023 • Census ACS
    Market Research Analysts and Marketing Specialists salary vs area income 92% Median Market Research Analysts and Marketing Specialists salary is 8% below the area median household income

    Top-paying metros for Market Research Analysts and Marketing Specialists

    Metro areaMedian salary
    San Jose-Sunnyvale-Santa Clara, CA $139,140
    San Francisco-Oakland-Fremont, CA $124,840
    Seattle-Tacoma-Bellevue, WA $102,390
    Delaware $98,650
    New York-Newark-Jersey City, NY-NJ $97,360
    Boston-Cambridge-Newton, MA-NH $95,930

    Nearby metros — Market Research Analysts and Marketing Specialists salary comparison

    Metro areaMedian salary
    San Francisco-Oakland-Fremont, CA $124,840
    Durham-Chapel Hill, NC $92,110
    Portland-Vancouver-Hillsboro, OR-WA $87,950
    Trenton-Princeton, NJ $84,990
    Raleigh-Cary, NC $79,600
    Charlotte-Concord-Gastonia, NC-SC $78,870

    Related occupations in Wilmington, NC

    OccupationMedian salary
    Accountants and Auditors $72,350
    Project Management Specialists $87,410
    Business Operations Specialists, All Other $70,600
    Human Resources Specialists $63,710
    Training and Development Specialists $57,410
    Loan Officers $81,540

    Frequently asked questions

    How much do Market Research Analysts and Marketing Specialists make per hour in Wilmington?

    The median hourly wage for Market Research Analysts and Marketing Specialists in Wilmington, NC is $32.71, based on BLS OEWS 2025 data. Top earners (90th percentile) make $74.51 or more per hour.

    Is Wilmington above or below average for Market Research Analysts and Marketing Specialists salaries?

    The median Market Research Analysts and Marketing Specialists salary in Wilmington, NC is 11.6% below the national median of $76,950. The national figure is from BLS OEWS 2025 data covering all US metropolitan areas.

    What is the entry-level salary for Market Research Analysts and Marketing Specialists in Wilmington?

    Entry-level Market Research Analysts and Marketing Specialists (10th percentile) earn around $41,820 per year in Wilmington, NC. The 25th percentile — typically workers with 1–3 years of experience — earn approximately $49,150.