Market Research Analysts and Marketing Specialists Salary in Yuba City, CA

BLS Occupational Employment & Wage Statistics • May 2025 • Yuba City, CA

Median annual salary $63,160 -17.9% vs national
Median hourly $30.37
10th percentile $40,320
90th percentile $116,170
Employed locally 100
National median $76,950

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Market Research Analysts and Marketing Specialists
in
Yuba City, CA
vs

    Salary percentile breakdown

    10th
    $40,320
    25th
    $49,030
    50th (median)
    $63,160
    75th
    $83,630
    90th
    $116,170

    Yuba City economic context

    Unemployment rate 7.80% 2024 annual avg • BLS LAUS
    Median household income $74,762 2023 • Census ACS
    Market Research Analysts and Marketing Specialists salary vs area income 84% Median Market Research Analysts and Marketing Specialists salary is 16% below the area median household income

    Top-paying metros for Market Research Analysts and Marketing Specialists

    Metro areaMedian salary
    San Jose-Sunnyvale-Santa Clara, CA $139,140
    San Francisco-Oakland-Fremont, CA $124,840
    Seattle-Tacoma-Bellevue, WA $102,390
    Delaware $98,650
    New York-Newark-Jersey City, NY-NJ $97,360
    Boston-Cambridge-Newton, MA-NH $95,930

    Nearby metros — Market Research Analysts and Marketing Specialists salary comparison

    Metro areaMedian salary
    San Jose-Sunnyvale-Santa Clara, CA $139,140
    San Francisco-Oakland-Fremont, CA $124,840
    Boston-Cambridge-Newton, MA-NH $95,930
    California $92,770
    Los Angeles-Long Beach-Anaheim, CA $79,620
    Raleigh-Cary, NC $79,600

    Related occupations in Yuba City, CA

    OccupationMedian salary
    Accountants and Auditors $79,460
    Business Operations Specialists, All Other $81,370
    Management Analysts $78,240
    Human Resources Specialists $71,920
    Project Management Specialists $100,150
    Buyers and Purchasing Agents $72,720

    Frequently asked questions

    How much do Market Research Analysts and Marketing Specialists make per hour in Yuba City?

    The median hourly wage for Market Research Analysts and Marketing Specialists in Yuba City, CA is $30.37, based on BLS OEWS 2025 data. Top earners (90th percentile) make $59.29 or more per hour.

    Is Yuba City above or below average for Market Research Analysts and Marketing Specialists salaries?

    The median Market Research Analysts and Marketing Specialists salary in Yuba City, CA is 17.9% below the national median of $76,950. The national figure is from BLS OEWS 2025 data covering all US metropolitan areas.

    What is the entry-level salary for Market Research Analysts and Marketing Specialists in Yuba City?

    Entry-level Market Research Analysts and Marketing Specialists (10th percentile) earn around $40,320 per year in Yuba City, CA. The 25th percentile — typically workers with 1–3 years of experience — earn approximately $49,030.