Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel Salary in Santa Cruz, CA

BLS Occupational Employment & Wage Statistics • May 2025 • Santa Cruz-Watsonville, CA

Median annual salary $63,680 -3.9% vs national
Median hourly $30.62
10th percentile $36,470
90th percentile $127,660
Employed locally 520
National median $66,260

Compare Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel salary & buying power

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Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel
in
Santa Cruz, CA
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    Salary percentile breakdown

    10th
    $36,470
    25th
    $43,230
    50th (median)
    $63,680
    75th
    $97,510
    90th
    $127,660

    Santa Cruz economic context

    Unemployment rate 5.90% 2024 annual avg • BLS LAUS
    Median household income $109,266 2023 • Census ACS
    Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel salary vs area income 58% Median Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel salary is 42% below the area median household income

    Top-paying metros for Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel

    Metro areaMedian salary
    San Jose-Sunnyvale-Santa Clara, CA $104,100
    West North Dakota nonmetropolitan area $101,560
    Southern Vermont nonmetropolitan area $101,170
    San Francisco-Oakland-Fremont, CA $99,300
    Seattle-Tacoma-Bellevue, WA $93,760
    Boulder, CO $91,530

    Nearby metros — Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel salary comparison

    Metro areaMedian salary
    San Jose-Sunnyvale-Santa Clara, CA $104,100
    San Francisco-Oakland-Fremont, CA $99,300
    Boston-Cambridge-Newton, MA-NH $79,860
    California $79,410
    Los Angeles-Long Beach-Anaheim, CA $78,770
    San Diego-Chula Vista-Carlsbad, CA $74,250

    Related occupations in Santa Cruz, CA

    OccupationMedian salary
    Cashiers $36,660
    Retail Salespersons $36,910
    Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products $77,260
    First-Line Supervisors of Retail Sales Workers $51,210
    Counter and Rental Clerks $41,340
    Securities, Commodities, and Financial Services Sales Agents $70,550

    Frequently asked questions

    How much do Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel make per hour in Santa Cruz?

    The median hourly wage for Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel in Santa Cruz, CA is $30.62, based on BLS OEWS 2025 data. Top earners (90th percentile) make $62.59 or more per hour.

    Is Santa Cruz above or below average for Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel salaries?

    The median Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel salary in Santa Cruz, CA is 3.9% below the national median of $66,260. The national figure is from BLS OEWS 2025 data covering all US metropolitan areas.

    What is the entry-level salary for Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel in Santa Cruz?

    Entry-level Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel (10th percentile) earn around $36,470 per year in Santa Cruz, CA. The 25th percentile — typically workers with 1–3 years of experience — earn approximately $43,230.