Market Research Analysts and Marketing Specialists Salary in Columbus, GA-AL

BLS Occupational Employment & Wage Statistics • May 2025 • Columbus, GA-AL

Median annual salary $63,480 -17.5% vs national
Median hourly $30.52
10th percentile $27,730
90th percentile $129,000
Employed locally 430
National median $76,950

Compare Market Research Analysts and Marketing Specialists salary & buying power

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Market Research Analysts and Marketing Specialists
in
Columbus, GA-AL
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    Salary percentile breakdown

    10th
    $27,730
    25th
    $41,680
    50th (median)
    $63,480
    75th
    $98,190
    90th
    $129,000

    Columbus economic context

    Unemployment rate 4.00% 2024 annual avg • BLS LAUS
    Median household income $57,762 2023 • Census ACS
    Market Research Analysts and Marketing Specialists salary vs area income 110% Median Market Research Analysts and Marketing Specialists salary is 10% above the area median household income

    Top-paying metros for Market Research Analysts and Marketing Specialists

    Metro areaMedian salary
    San Jose-Sunnyvale-Santa Clara, CA $139,140
    San Francisco-Oakland-Fremont, CA $124,840
    Seattle-Tacoma-Bellevue, WA $102,390
    Delaware $98,650
    New York-Newark-Jersey City, NY-NJ $97,360
    Boston-Cambridge-Newton, MA-NH $95,930

    Nearby metros — Market Research Analysts and Marketing Specialists salary comparison

    Metro areaMedian salary
    Atlanta-Sandy Springs-Roswell, GA $79,230
    Charlotte-Concord-Gastonia, NC-SC $78,870
    Buffalo-Cheektowaga, NY $74,370
    Hickory-Lenoir-Morganton, NC $69,160
    Michigan $68,120
    Savannah, GA $67,800

    Related occupations in Columbus, GA-AL

    OccupationMedian salary
    Business Operations Specialists, All Other$74,300
    Accountants and Auditors$67,420
    Human Resources Specialists$61,140
    Management Analysts$83,390
    Project Management Specialists$88,590
    Compliance Officers$65,880

    Frequently asked questions

    How much do Market Research Analysts and Marketing Specialists make per hour in Columbus?

    The median hourly wage for Market Research Analysts and Marketing Specialists in Columbus, GA-AL is $30.52, based on BLS OEWS 2025 data. Top earners (90th percentile) make $65.45 or more per hour.

    Is Columbus above or below average for Market Research Analysts and Marketing Specialists salaries?

    The median Market Research Analysts and Marketing Specialists salary in Columbus, GA-AL is 17.5% below the national median of $76,950. The national figure is from BLS OEWS 2025 data covering all US metropolitan areas.

    What is the entry-level salary for Market Research Analysts and Marketing Specialists in Columbus?

    Entry-level Market Research Analysts and Marketing Specialists (10th percentile) earn around $27,730 per year in Columbus, GA-AL. The 25th percentile — typically workers with 1–3 years of experience — earn approximately $41,680.