Market Research Analysts and Marketing Specialists Salary in Michigan

BLS OEWS May 2025 • 20 metro areas • Michigan

Market Research Analysts and Marketing Specialists in Michigan earn a median salary of $62,160 per year on average across 20 metro and nonmetro areas, -19.2% vs the national median of $76,950. An estimated 20,920 market research analysts and marketing specialists are employed across Michigan, with salaries ranging from $49,910 to $77,740 depending on location.

$62,160 Avg median salary in Michigan
$77,740 Highest paying metro
$49,910 Lowest paying metro
20,920 Employed in Michigan

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      Market Research Analysts and Marketing Specialists salaries by city in Michigan

      Metro areaMedian salary25th pct75th pctEmployed
      Midland, MI$77,740$57,890$100,530220
      Detroit, MI$75,780$53,970$102,07010,970
      Battle Creek, MI$75,230$54,660$97,750220
      Niles, MI$72,360$50,990$121,940360
      Monroe, MI$70,440$54,090$97,830160
      Ann Arbor, MI$65,390$50,180$87,0101,150
      Grand Rapids, MI$63,510$48,440$82,1003,090
      Lansing, MI$63,500$48,980$80,310950
      Jackson, MI$63,310$44,180$81,780170
      Southern Michigan$60,410$44,450$85,460500
      Kalamazoo, MI$60,080$47,470$76,020560
      Michigan City, IN$59,750$45,290$74,450120
      Traverse City, MI$57,840$47,470$75,620330
      Flint, MI$57,750$42,650$75,140400
      Muskegon, MI$55,220$44,250$70,020150
      Bay City, MI$54,670$41,240$71,090100
      Northern Michigan$54,340$41,100$70,900340
      Saginaw, MI$53,470$41,990$69,990330
      Mid Michigan$52,500$41,140$73,210470
      Upper Peninsula of Michigan$49,910$40,170$68,890330

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