Market Research Analysts and Marketing Specialists Salary in Iowa
BLS OEWS May 2025 • 12 metro areas • Iowa
Market Research Analysts and Marketing Specialists in Iowa earn a median salary of $63,872 per year on average across 12 metro and nonmetro areas, -17% vs the national median of $76,950. An estimated 8,590 market research analysts and marketing specialists are employed across Iowa, with salaries ranging from $53,350 to $79,090 depending on location.
$63,872
Avg median salary in Iowa
$79,090
Highest paying metro
$53,350
Lowest paying metro
8,590
Employed in Iowa
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Market Research Analysts and Marketing Specialists
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Market Research Analysts and Marketing Specialists salaries by city in Iowa
| Metro area | Median salary | 25th pct | 75th pct | Employed |
|---|---|---|---|---|
| Des Moines, IA | $79,090 | $59,550 | $99,770 | 3,550 |
| Davenport, IA-IL | $75,430 | $51,490 | $135,320 | 920 |
| Southeast Iowa | $65,000 | $47,130 | $94,390 | 730 |
| Cedar Rapids, IA | $64,390 | $49,690 | $90,860 | 950 |
| Waterloo, IA | $63,010 | $48,760 | $81,310 | 370 |
| Iowa City, IA | $61,690 | $45,030 | $77,870 | 360 |
| Ames, IA | $61,440 | $48,240 | $81,350 | 260 |
| Dubuque, IA | $61,210 | $50,260 | $78,520 | 310 |
| Southwest Iowa | $61,050 | $47,800 | $80,900 | 230 |
| Northeast Iowa | $60,970 | $48,660 | $77,990 | 290 |
| Northwest Iowa | $59,830 | $45,310 | $80,550 | 400 |
| Sioux City, IA-NE-SD | $53,350 | $40,880 | $72,610 | 220 |