Market Research Analysts and Marketing Specialists Salary in Johnson City, TN

BLS Occupational Employment & Wage Statistics • May 2025 • Johnson City, TN

Median annual salary $59,680 -22.4% vs national
Median hourly $28.69
10th percentile $35,340
90th percentile $109,070
Employed locally 250
National median $76,950

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Market Research Analysts and Marketing Specialists
in
Johnson City, TN
vs

    Salary percentile breakdown

    10th
    $35,340
    25th
    $46,910
    50th (median)
    $59,680
    75th
    $75,690
    90th
    $109,070

    Johnson City economic context

    Unemployment rate 3.50% 2024 annual avg • BLS LAUS
    Median household income $56,096 2023 • Census ACS
    Market Research Analysts and Marketing Specialists salary vs area income 106% Median Market Research Analysts and Marketing Specialists salary is 6% above the area median household income

    Top-paying metros for Market Research Analysts and Marketing Specialists

    Metro areaMedian salary
    San Jose-Sunnyvale-Santa Clara, CA $139,140
    San Francisco-Oakland-Fremont, CA $124,840
    Seattle-Tacoma-Bellevue, WA $102,390
    Delaware $98,650
    New York-Newark-Jersey City, NY-NJ $97,360
    Boston-Cambridge-Newton, MA-NH $95,930

    Nearby metros — Market Research Analysts and Marketing Specialists salary comparison

    Metro areaMedian salary
    Kingsport-Bristol, TN-VA $75,730
    Nashville-Davidson--Murfreesboro--Franklin, TN $66,750
    Memphis, TN-MS-AR $65,720
    Chattanooga, TN-GA $64,160
    Knoxville, TN $61,830
    Cleveland, TN $59,990

    Related occupations in Johnson City, TN

    OccupationMedian salary
    Accountants and Auditors$63,940
    Human Resources Specialists$58,960
    Buyers and Purchasing Agents$58,970
    Business Operations Specialists, All Other$62,750
    Project Management Specialists$78,760
    Management Analysts$86,390

    Frequently asked questions

    How much do Market Research Analysts and Marketing Specialists make per hour in Johnson City?

    The median hourly wage for Market Research Analysts and Marketing Specialists in Johnson City, TN is $28.69, based on BLS OEWS 2025 data. Top earners (90th percentile) make $47.93 or more per hour.

    Is Johnson City above or below average for Market Research Analysts and Marketing Specialists salaries?

    The median Market Research Analysts and Marketing Specialists salary in Johnson City, TN is 22.4% below the national median of $76,950. The national figure is from BLS OEWS 2025 data covering all US metropolitan areas.

    What is the entry-level salary for Market Research Analysts and Marketing Specialists in Johnson City?

    Entry-level Market Research Analysts and Marketing Specialists (10th percentile) earn around $35,340 per year in Johnson City, TN. The 25th percentile — typically workers with 1–3 years of experience — earn approximately $46,910.