Market Research Analysts and Marketing Specialists Salary in Pennsylvania

BLS OEWS May 2025 • 20 metro areas • Pennsylvania

Market Research Analysts and Marketing Specialists in Pennsylvania earn a median salary of $59,275 per year on average across 20 metro and nonmetro areas, -23% vs the national median of $76,950. An estimated 31,610 market research analysts and marketing specialists are employed across Pennsylvania, with salaries ranging from $49,140 to $76,950 depending on location.

$59,275 Avg median salary in Pennsylvania
$76,950 Highest paying metro
$49,140 Lowest paying metro
31,610 Employed in Pennsylvania

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      Market Research Analysts and Marketing Specialists salaries by city in Pennsylvania

      Metro area Median salary 25th pct 75th pct Employed
      Philadelphia, PA-NJ-DE-MD $76,950 $58,960 $101,040 17,200
      Harrisburg, PA $66,360 $50,820 $83,640 1,440
      Allentown, PA-NJ $63,010 $46,790 $85,040 1,410
      Pittsburgh, PA $62,400 $48,380 $81,550 5,300
      Reading, PA $62,190 $47,080 $81,400 640
      Lancaster, PA $61,530 $47,310 $81,210 1,100
      State College, PA $61,340 $53,020 $86,140 450
      Scranton, PA $60,820 $45,820 $78,130 840
      York, PA $60,740 $45,520 $83,440 600
      Chambersburg, PA $60,470 $44,520 $78,580 150
      Central Pennsylvania $59,530 $44,650 $78,920 480
      Erie, PA $59,050 $43,460 $73,670 410
      Altoona, PA $58,350 $40,690 $77,370 170
      Williamsport, PA $58,050 $40,180 $73,750 130
      Northeastern Pennsylvania $55,310 $39,720 $75,150 300
      Southwestern Pennsylvania $55,140 $43,050 $73,300 300
      Northwestern Pennsylvania $53,000 $41,600 $65,720 320
      Gettysburg, PA $52,050 $45,700 $63,140 80
      Lebanon, PA $50,070 $41,770 $73,130 150
      Johnstown, PA $49,140 $36,160 $70,020 140

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