Market Research Analysts and Marketing Specialists Salary in North Carolina

BLS OEWS May 2025 • 18 metro areas • North Carolina

Market Research Analysts and Marketing Specialists in North Carolina earn a median salary of $68,082 per year on average across 18 metro and nonmetro areas, -11.5% vs the national median of $76,950. An estimated 27,280 market research analysts and marketing specialists are employed across North Carolina, with salaries ranging from $55,630 to $92,110 depending on location.

$68,082 Avg median salary in North Carolina
$92,110 Highest paying metro
$55,630 Lowest paying metro
27,280 Employed in North Carolina

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      Market Research Analysts and Marketing Specialists salaries by city in North Carolina

      Metro area Median salary 25th pct 75th pct Employed
      Durham, NC $92,110 $63,740 $133,710 2,760
      Raleigh, NC $79,600 $58,090 $106,070 6,780
      Charlotte, NC-SC $78,870 $59,990 $106,670 8,940
      Greenville, NC $76,380 $55,270 $102,130 300
      Winston, NC $73,780 $57,960 $104,640 1,490
      Hickory, NC $69,160 $50,350 $97,840 590
      Wilmington, NC $68,030 $49,150 $89,600 850
      Rocky Mount, NC $66,960 $47,510 $101,640 200
      Goldsboro, NC $66,170 $46,460 $88,510 120
      Greensboro, NC $65,540 $49,520 $95,450 1,720
      Burlington, NC $65,430 $47,930 $81,950 170
      Pinehurst, NC $64,910 $48,080 $88,940 110
      Fayetteville, NC $62,110 $43,020 $83,320 330
      Asheville, NC $61,320 $49,750 $88,480 920
      Eastern North Carolina $60,900 $42,280 $79,130 520
      Central North Carolina $59,600 $40,650 $80,590 500
      Jacksonville, NC $58,970 $42,890 $77,810 160
      Western North Carolina $55,630 $44,500 $74,580 820

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