Market Research Analysts and Marketing Specialists Salary in Abilene, TX

BLS Occupational Employment & Wage Statistics • May 2025 • Abilene, TX

Median annual salary $51,880 -32.6% vs national
Median hourly $24.94
10th percentile $33,390
90th percentile $89,670
Employed locally 170
National median $76,950

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Market Research Analysts and Marketing Specialists
in
Abilene, TX
vs

    Salary percentile breakdown

    10th
    $33,390
    25th
    $44,390
    50th (median)
    $51,880
    75th
    $69,250
    90th
    $89,670

    Abilene economic context

    Unemployment rate 3.50% 2024 annual avg • BLS LAUS
    Median household income $66,464 2023 • Census ACS
    Market Research Analysts and Marketing Specialists salary vs area income 78% Median Market Research Analysts and Marketing Specialists salary is 22% below the area median household income

    Top-paying metros for Market Research Analysts and Marketing Specialists

    Metro areaMedian salary
    San Jose-Sunnyvale-Santa Clara, CA $139,140
    San Francisco-Oakland-Fremont, CA $124,840
    Seattle-Tacoma-Bellevue, WA $102,390
    Delaware $98,650
    New York-Newark-Jersey City, NY-NJ $97,360
    Boston-Cambridge-Newton, MA-NH $95,930

    Nearby metros — Market Research Analysts and Marketing Specialists salary comparison

    Metro areaMedian salary
    Austin-Round Rock-San Marcos, TX $79,370
    Midland, TX $72,260
    Dallas-Fort Worth-Arlington, TX $68,000
    San Antonio-New Braunfels, TX $64,130
    Odessa, TX $63,100
    Amarillo, TX $61,280

    Related occupations in Abilene, TX

    OccupationMedian salary
    Accountants and Auditors$71,920
    Human Resources Specialists$59,040
    Business Operations Specialists, All Other$71,360
    Project Management Specialists$78,190
    Training and Development Specialists$54,610
    Compliance Officers$62,120

    Frequently asked questions

    How much do Market Research Analysts and Marketing Specialists make per hour in Abilene?

    The median hourly wage for Market Research Analysts and Marketing Specialists in Abilene, TX is $24.94, based on BLS OEWS 2025 data. Top earners (90th percentile) make $50.07 or more per hour.

    Is Abilene above or below average for Market Research Analysts and Marketing Specialists salaries?

    The median Market Research Analysts and Marketing Specialists salary in Abilene, TX is 32.6% below the national median of $76,950. The national figure is from BLS OEWS 2025 data covering all US metropolitan areas.

    What is the entry-level salary for Market Research Analysts and Marketing Specialists in Abilene?

    Entry-level Market Research Analysts and Marketing Specialists (10th percentile) earn around $33,390 per year in Abilene, TX. The 25th percentile — typically workers with 1–3 years of experience — earn approximately $44,390.