Market Research Analysts and Marketing Specialists Salary in Dallas, TX

BLS Occupational Employment & Wage Statistics • May 2025 • Dallas-Fort Worth-Arlington, TX

Median annual salary $68,000 -11.6% vs national
Median hourly $32.69
10th percentile $42,850
90th percentile $134,740
Employed locally 21,230
National median $76,950

Compare Market Research Analysts and Marketing Specialists salary & buying power

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Market Research Analysts and Marketing Specialists
in
Dallas, TX
vs

    Salary percentile breakdown

    10th
    $42,850
    25th
    $55,910
    50th (median)
    $68,000
    75th
    $97,800
    90th
    $134,740

    Dallas economic context

    Unemployment rate 3.90% 2024 annual avg • BLS LAUS
    Median household income $87,155 2023 • Census ACS
    Market Research Analysts and Marketing Specialists salary vs area income 78% Median Market Research Analysts and Marketing Specialists salary is 22% below the area median household income

    Top-paying metros for Market Research Analysts and Marketing Specialists

    Metro areaMedian salary
    San Jose-Sunnyvale-Santa Clara, CA $139,140
    San Francisco-Oakland-Fremont, CA $124,840
    Seattle-Tacoma-Bellevue, WA $102,390
    Delaware $98,650
    New York-Newark-Jersey City, NY-NJ $97,360
    Boston-Cambridge-Newton, MA-NH $95,930

    Nearby metros — Market Research Analysts and Marketing Specialists salary comparison

    Metro areaMedian salary
    Austin-Round Rock-San Marcos, TX $79,370
    Midland, TX $72,260
    San Antonio-New Braunfels, TX $64,130
    Odessa, TX $63,100
    Amarillo, TX $61,280
    Houston-Pasadena-The Woodlands, TX $60,900

    Related occupations in Dallas, TX

    OccupationMedian salary
    Project Management Specialists$94,530
    Accountants and Auditors$82,780
    Business Operations Specialists, All Other$82,200
    Human Resources Specialists$64,720
    Management Analysts$99,740
    Training and Development Specialists$67,130

    Frequently asked questions

    How much do Market Research Analysts and Marketing Specialists make per hour in Dallas?

    The median hourly wage for Market Research Analysts and Marketing Specialists in Dallas, TX is $32.69, based on BLS OEWS 2025 data. Top earners (90th percentile) make $68.50 or more per hour.

    Is Dallas above or below average for Market Research Analysts and Marketing Specialists salaries?

    The median Market Research Analysts and Marketing Specialists salary in Dallas, TX is 11.6% below the national median of $76,950. The national figure is from BLS OEWS 2025 data covering all US metropolitan areas.

    What is the entry-level salary for Market Research Analysts and Marketing Specialists in Dallas?

    Entry-level Market Research Analysts and Marketing Specialists (10th percentile) earn around $42,850 per year in Dallas, TX. The 25th percentile — typically workers with 1–3 years of experience — earn approximately $55,910.