Market Research Analysts and Marketing Specialists Salary in Odessa, TX

BLS Occupational Employment & Wage Statistics • May 2025 • Odessa, TX

Median annual salary $63,100 -18% vs national
Median hourly $30.34
10th percentile $38,840
90th percentile $128,970
Employed locally 100
National median $76,950

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Market Research Analysts and Marketing Specialists
in
Odessa, TX
vs

    Salary percentile breakdown

    10th
    $38,840
    25th
    $46,230
    50th (median)
    $63,100
    75th
    $85,010
    90th
    $128,970

    Odessa economic context

    Unemployment rate 3.50% 2024 annual avg • BLS LAUS
    Median household income $71,031 2023 • Census ACS
    Market Research Analysts and Marketing Specialists salary vs area income 89% Median Market Research Analysts and Marketing Specialists salary is 11% below the area median household income

    Top-paying metros for Market Research Analysts and Marketing Specialists

    Metro areaMedian salary
    San Jose-Sunnyvale-Santa Clara, CA $139,140
    San Francisco-Oakland-Fremont, CA $124,840
    Seattle-Tacoma-Bellevue, WA $102,390
    Delaware $98,650
    New York-Newark-Jersey City, NY-NJ $97,360
    Boston-Cambridge-Newton, MA-NH $95,930

    Nearby metros — Market Research Analysts and Marketing Specialists salary comparison

    Metro areaMedian salary
    Austin-Round Rock-San Marcos, TX $79,370
    Midland, TX $72,260
    Dallas-Fort Worth-Arlington, TX $68,000
    San Antonio-New Braunfels, TX $64,130
    Amarillo, TX $61,280
    Houston-Pasadena-The Woodlands, TX $60,900

    Related occupations in Odessa, TX

    OccupationMedian salary
    Accountants and Auditors$76,930
    Project Management Specialists$91,300
    Human Resources Specialists$69,850
    Buyers and Purchasing Agents$64,620
    Business Operations Specialists, All Other$75,550
    Logisticians$78,330

    Frequently asked questions

    How much do Market Research Analysts and Marketing Specialists make per hour in Odessa?

    The median hourly wage for Market Research Analysts and Marketing Specialists in Odessa, TX is $30.34, based on BLS OEWS 2025 data. Top earners (90th percentile) make $68.21 or more per hour.

    Is Odessa above or below average for Market Research Analysts and Marketing Specialists salaries?

    The median Market Research Analysts and Marketing Specialists salary in Odessa, TX is 18% below the national median of $76,950. The national figure is from BLS OEWS 2025 data covering all US metropolitan areas.

    What is the entry-level salary for Market Research Analysts and Marketing Specialists in Odessa?

    Entry-level Market Research Analysts and Marketing Specialists (10th percentile) earn around $38,840 per year in Odessa, TX. The 25th percentile — typically workers with 1–3 years of experience — earn approximately $46,230.