Market Research Analysts and Marketing Specialists Salary in Amarillo, TX

BLS Occupational Employment & Wage Statistics • May 2025 • Amarillo, TX

Median annual salary $61,280 -20.4% vs national
Median hourly $29.46
10th percentile $34,080
90th percentile $100,570
Employed locally 330
National median $76,950

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Market Research Analysts and Marketing Specialists
in
Amarillo, TX
vs

    Salary percentile breakdown

    10th
    $34,080
    25th
    $44,000
    50th (median)
    $61,280
    75th
    $76,500
    90th
    $100,570

    Amarillo economic context

    Unemployment rate 3.10% 2024 annual avg • BLS LAUS
    Median household income $66,571 2023 • Census ACS
    Market Research Analysts and Marketing Specialists salary vs area income 92% Median Market Research Analysts and Marketing Specialists salary is 8% below the area median household income

    Top-paying metros for Market Research Analysts and Marketing Specialists

    Metro areaMedian salary
    San Jose-Sunnyvale-Santa Clara, CA $139,140
    San Francisco-Oakland-Fremont, CA $124,840
    Seattle-Tacoma-Bellevue, WA $102,390
    Delaware $98,650
    New York-Newark-Jersey City, NY-NJ $97,360
    Boston-Cambridge-Newton, MA-NH $95,930

    Nearby metros — Market Research Analysts and Marketing Specialists salary comparison

    Metro areaMedian salary
    Austin-Round Rock-San Marcos, TX $79,370
    Midland, TX $72,260
    Dallas-Fort Worth-Arlington, TX $68,000
    San Antonio-New Braunfels, TX $64,130
    Odessa, TX $63,100
    Houston-Pasadena-The Woodlands, TX $60,900

    Related occupations in Amarillo, TX

    OccupationMedian salary
    Accountants and Auditors$73,270
    Project Management Specialists$76,960
    Business Operations Specialists, All Other$75,650
    Human Resources Specialists$59,430
    Training and Development Specialists$51,850
    Buyers and Purchasing Agents$60,530

    Frequently asked questions

    How much do Market Research Analysts and Marketing Specialists make per hour in Amarillo?

    The median hourly wage for Market Research Analysts and Marketing Specialists in Amarillo, TX is $29.46, based on BLS OEWS 2025 data. Top earners (90th percentile) make $49.26 or more per hour.

    Is Amarillo above or below average for Market Research Analysts and Marketing Specialists salaries?

    The median Market Research Analysts and Marketing Specialists salary in Amarillo, TX is 20.4% below the national median of $76,950. The national figure is from BLS OEWS 2025 data covering all US metropolitan areas.

    What is the entry-level salary for Market Research Analysts and Marketing Specialists in Amarillo?

    Entry-level Market Research Analysts and Marketing Specialists (10th percentile) earn around $34,080 per year in Amarillo, TX. The 25th percentile — typically workers with 1–3 years of experience — earn approximately $44,000.