Market Research Analysts and Marketing Specialists Salary in San Antonio, TX

BLS Occupational Employment & Wage Statistics • May 2025 • San Antonio-New Braunfels, TX

Median annual salary $64,130 -16.7% vs national
Median hourly $30.83
10th percentile $36,230
90th percentile $122,780
Employed locally 4,470
National median $76,950

Compare Market Research Analysts and Marketing Specialists salary & buying power

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Market Research Analysts and Marketing Specialists
in
San Antonio, TX
vs

    Salary percentile breakdown

    10th
    $36,230
    25th
    $47,330
    50th (median)
    $64,130
    75th
    $84,600
    90th
    $122,780

    San Antonio economic context

    Unemployment rate 3.80% 2024 annual avg • BLS LAUS
    Median household income $74,297 2023 • Census ACS
    Market Research Analysts and Marketing Specialists salary vs area income 86% Median Market Research Analysts and Marketing Specialists salary is 14% below the area median household income

    Top-paying metros for Market Research Analysts and Marketing Specialists

    Metro areaMedian salary
    San Jose-Sunnyvale-Santa Clara, CA $139,140
    San Francisco-Oakland-Fremont, CA $124,840
    Seattle-Tacoma-Bellevue, WA $102,390
    Delaware $98,650
    New York-Newark-Jersey City, NY-NJ $97,360
    Boston-Cambridge-Newton, MA-NH $95,930

    Nearby metros — Market Research Analysts and Marketing Specialists salary comparison

    Metro areaMedian salary
    Austin-Round Rock-San Marcos, TX $79,370
    Midland, TX $72,260
    Dallas-Fort Worth-Arlington, TX $68,000
    Odessa, TX $63,100
    Amarillo, TX $61,280
    Houston-Pasadena-The Woodlands, TX $60,900

    Related occupations in San Antonio, TX

    OccupationMedian salary
    Business Operations Specialists, All Other $79,030
    Project Management Specialists $85,060
    Accountants and Auditors $76,790
    Human Resources Specialists $66,430
    Management Analysts $92,620
    Claims Adjusters, Examiners, and Investigators $81,150

    Frequently asked questions

    How much do Market Research Analysts and Marketing Specialists make per hour in San Antonio?

    The median hourly wage for Market Research Analysts and Marketing Specialists in San Antonio, TX is $30.83, based on BLS OEWS 2025 data. Top earners (90th percentile) make $61.64 or more per hour.

    Is San Antonio above or below average for Market Research Analysts and Marketing Specialists salaries?

    The median Market Research Analysts and Marketing Specialists salary in San Antonio, TX is 16.7% below the national median of $76,950. The national figure is from BLS OEWS 2025 data covering all US metropolitan areas.

    What is the entry-level salary for Market Research Analysts and Marketing Specialists in San Antonio?

    Entry-level Market Research Analysts and Marketing Specialists (10th percentile) earn around $36,230 per year in San Antonio, TX. The 25th percentile — typically workers with 1–3 years of experience — earn approximately $47,330.