Market Research Analysts and Marketing Specialists Salary in Houston, TX

BLS Occupational Employment & Wage Statistics • May 2025 • Houston-Pasadena-The Woodlands, TX

Median annual salary $60,900 -20.9% vs national
Median hourly $29.28
10th percentile $25,290
90th percentile $111,120
Employed locally 13,020
National median $76,950

Compare Market Research Analysts and Marketing Specialists salary & buying power

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Market Research Analysts and Marketing Specialists
in
Houston, TX
vs

    Salary percentile breakdown

    10th
    $25,290
    25th
    $43,530
    50th (median)
    $60,900
    75th
    $81,170
    90th
    $111,120

    Houston economic context

    Unemployment rate 4.40% 2024 annual avg • BLS LAUS
    Median household income $80,458 2023 • Census ACS
    Market Research Analysts and Marketing Specialists salary vs area income 76% Median Market Research Analysts and Marketing Specialists salary is 24% below the area median household income

    Top-paying metros for Market Research Analysts and Marketing Specialists

    Metro areaMedian salary
    San Jose-Sunnyvale-Santa Clara, CA $139,140
    San Francisco-Oakland-Fremont, CA $124,840
    Seattle-Tacoma-Bellevue, WA $102,390
    Delaware $98,650
    New York-Newark-Jersey City, NY-NJ $97,360
    Boston-Cambridge-Newton, MA-NH $95,930

    Nearby metros — Market Research Analysts and Marketing Specialists salary comparison

    Metro areaMedian salary
    Austin-Round Rock-San Marcos, TX $79,370
    Midland, TX $72,260
    Dallas-Fort Worth-Arlington, TX $68,000
    San Antonio-New Braunfels, TX $64,130
    Odessa, TX $63,100
    Amarillo, TX $61,280

    Related occupations in Houston, TX

    OccupationMedian salary
    Project Management Specialists$97,990
    Accountants and Auditors$81,290
    Business Operations Specialists, All Other$80,150
    Human Resources Specialists$69,530
    Buyers and Purchasing Agents$75,900
    Training and Development Specialists$64,600

    Frequently asked questions

    How much do Market Research Analysts and Marketing Specialists make per hour in Houston?

    The median hourly wage for Market Research Analysts and Marketing Specialists in Houston, TX is $29.28, based on BLS OEWS 2025 data. Top earners (90th percentile) make $60.46 or more per hour.

    Is Houston above or below average for Market Research Analysts and Marketing Specialists salaries?

    The median Market Research Analysts and Marketing Specialists salary in Houston, TX is 20.9% below the national median of $76,950. The national figure is from BLS OEWS 2025 data covering all US metropolitan areas.

    What is the entry-level salary for Market Research Analysts and Marketing Specialists in Houston?

    Entry-level Market Research Analysts and Marketing Specialists (10th percentile) earn around $25,290 per year in Houston, TX. The 25th percentile — typically workers with 1–3 years of experience — earn approximately $43,530.