Market Research Analysts and Marketing Specialists Salary in College Station, TX

BLS Occupational Employment & Wage Statistics • May 2025 • College Station-Bryan, TX

Median annual salary $59,160 -23.1% vs national
Median hourly $28.44
10th percentile $33,900
90th percentile $96,910
Employed locally 350
National median $76,950

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Market Research Analysts and Marketing Specialists
in
College Station, TX
vs

    Salary percentile breakdown

    10th
    $33,900
    25th
    $44,740
    50th (median)
    $59,160
    75th
    $74,250
    90th
    $96,910

    College Station economic context

    Unemployment rate 3.40% 2024 annual avg • BLS LAUS
    Median household income $59,691 2023 • Census ACS
    Market Research Analysts and Marketing Specialists salary vs area income 99% Median Market Research Analysts and Marketing Specialists salary is 1% below the area median household income

    Top-paying metros for Market Research Analysts and Marketing Specialists

    Metro areaMedian salary
    San Jose-Sunnyvale-Santa Clara, CA $139,140
    San Francisco-Oakland-Fremont, CA $124,840
    Seattle-Tacoma-Bellevue, WA $102,390
    Delaware $98,650
    New York-Newark-Jersey City, NY-NJ $97,360
    Boston-Cambridge-Newton, MA-NH $95,930

    Nearby metros — Market Research Analysts and Marketing Specialists salary comparison

    Metro areaMedian salary
    Austin-Round Rock-San Marcos, TX $79,370
    Midland, TX $72,260
    Dallas-Fort Worth-Arlington, TX $68,000
    San Antonio-New Braunfels, TX $64,130
    Odessa, TX $63,100
    Amarillo, TX $61,280

    Related occupations in College Station, TX

    OccupationMedian salary
    Project Management Specialists $73,020
    Accountants and Auditors $65,160
    Business Operations Specialists, All Other $73,300
    Human Resources Specialists $60,060
    Training and Development Specialists $60,030
    Compliance Officers $63,900

    Frequently asked questions

    How much do Market Research Analysts and Marketing Specialists make per hour in College Station?

    The median hourly wage for Market Research Analysts and Marketing Specialists in College Station, TX is $28.44, based on BLS OEWS 2025 data. Top earners (90th percentile) make $52.88 or more per hour.

    Is College Station above or below average for Market Research Analysts and Marketing Specialists salaries?

    The median Market Research Analysts and Marketing Specialists salary in College Station, TX is 23.1% below the national median of $76,950. The national figure is from BLS OEWS 2025 data covering all US metropolitan areas.

    What is the entry-level salary for Market Research Analysts and Marketing Specialists in College Station?

    Entry-level Market Research Analysts and Marketing Specialists (10th percentile) earn around $33,900 per year in College Station, TX. The 25th percentile — typically workers with 1–3 years of experience — earn approximately $44,740.