Market Research Analysts and Marketing Specialists Salary in Longview, TX

BLS Occupational Employment & Wage Statistics • May 2025 • Longview, TX

Median annual salary $58,420 -24.1% vs national
Median hourly $28.09
10th percentile $34,550
90th percentile $99,080
Employed locally 270
National median $76,950

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Market Research Analysts and Marketing Specialists
in
Longview, TX
vs

    Salary percentile breakdown

    10th
    $34,550
    25th
    $43,600
    50th (median)
    $58,420
    75th
    $76,520
    90th
    $99,080

    Longview economic context

    Unemployment rate 4.70% 2024 annual avg • BLS LAUS
    Median household income $65,210 2023 • Census ACS
    Market Research Analysts and Marketing Specialists salary vs area income 90% Median Market Research Analysts and Marketing Specialists salary is 10% below the area median household income

    Top-paying metros for Market Research Analysts and Marketing Specialists

    Metro areaMedian salary
    San Jose-Sunnyvale-Santa Clara, CA $139,140
    San Francisco-Oakland-Fremont, CA $124,840
    Seattle-Tacoma-Bellevue, WA $102,390
    Delaware $98,650
    New York-Newark-Jersey City, NY-NJ $97,360
    Boston-Cambridge-Newton, MA-NH $95,930

    Nearby metros — Market Research Analysts and Marketing Specialists salary comparison

    Metro areaMedian salary
    Austin-Round Rock-San Marcos, TX $79,370
    Midland, TX $72,260
    Dallas-Fort Worth-Arlington, TX $68,000
    San Antonio-New Braunfels, TX $64,130
    Odessa, TX $63,100
    Amarillo, TX $61,280

    Related occupations in Longview, TX

    OccupationMedian salary
    Accountants and Auditors $69,520
    Project Management Specialists $76,700
    Human Resources Specialists $59,730
    Business Operations Specialists, All Other $66,680
    Buyers and Purchasing Agents $66,670
    Training and Development Specialists $56,340

    Frequently asked questions

    How much do Market Research Analysts and Marketing Specialists make per hour in Longview?

    The median hourly wage for Market Research Analysts and Marketing Specialists in Longview, TX is $28.09, based on BLS OEWS 2025 data. Top earners (90th percentile) make $47.18 or more per hour.

    Is Longview above or below average for Market Research Analysts and Marketing Specialists salaries?

    The median Market Research Analysts and Marketing Specialists salary in Longview, TX is 24.1% below the national median of $76,950. The national figure is from BLS OEWS 2025 data covering all US metropolitan areas.

    What is the entry-level salary for Market Research Analysts and Marketing Specialists in Longview?

    Entry-level Market Research Analysts and Marketing Specialists (10th percentile) earn around $34,550 per year in Longview, TX. The 25th percentile — typically workers with 1–3 years of experience — earn approximately $43,600.