Market Research Analysts and Marketing Specialists Salary in Lubbock, TX

BLS Occupational Employment & Wage Statistics • May 2025 • Lubbock, TX

Median annual salary $53,750 -30.1% vs national
Median hourly $25.84
10th percentile $31,200
90th percentile $97,510
Employed locally 350
National median $76,950

Compare Market Research Analysts and Marketing Specialists salary & buying power

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Market Research Analysts and Marketing Specialists
in
Lubbock, TX
vs

    Salary percentile breakdown

    10th
    $31,200
    25th
    $41,420
    50th (median)
    $53,750
    75th
    $70,760
    90th
    $97,510

    Lubbock economic context

    Unemployment rate 3.50% 2024 annual avg • BLS LAUS
    Median household income $62,288 2023 • Census ACS
    Market Research Analysts and Marketing Specialists salary vs area income 86% Median Market Research Analysts and Marketing Specialists salary is 14% below the area median household income

    Top-paying metros for Market Research Analysts and Marketing Specialists

    Metro areaMedian salary
    San Jose-Sunnyvale-Santa Clara, CA $139,140
    San Francisco-Oakland-Fremont, CA $124,840
    Seattle-Tacoma-Bellevue, WA $102,390
    Delaware $98,650
    New York-Newark-Jersey City, NY-NJ $97,360
    Boston-Cambridge-Newton, MA-NH $95,930

    Nearby metros — Market Research Analysts and Marketing Specialists salary comparison

    Metro areaMedian salary
    Austin-Round Rock-San Marcos, TX $79,370
    Midland, TX $72,260
    Dallas-Fort Worth-Arlington, TX $68,000
    San Antonio-New Braunfels, TX $64,130
    Odessa, TX $63,100
    Amarillo, TX $61,280

    Related occupations in Lubbock, TX

    OccupationMedian salary
    Accountants and Auditors $71,760
    Project Management Specialists $76,570
    Human Resources Specialists $57,330
    Training and Development Specialists $47,750
    Business Operations Specialists, All Other $63,730
    Compliance Officers $58,590

    Frequently asked questions

    How much do Market Research Analysts and Marketing Specialists make per hour in Lubbock?

    The median hourly wage for Market Research Analysts and Marketing Specialists in Lubbock, TX is $25.84, based on BLS OEWS 2025 data. Top earners (90th percentile) make $42.91 or more per hour.

    Is Lubbock above or below average for Market Research Analysts and Marketing Specialists salaries?

    The median Market Research Analysts and Marketing Specialists salary in Lubbock, TX is 30.1% below the national median of $76,950. The national figure is from BLS OEWS 2025 data covering all US metropolitan areas.

    What is the entry-level salary for Market Research Analysts and Marketing Specialists in Lubbock?

    Entry-level Market Research Analysts and Marketing Specialists (10th percentile) earn around $31,200 per year in Lubbock, TX. The 25th percentile — typically workers with 1–3 years of experience — earn approximately $41,420.