Market Research Analysts and Marketing Specialists Salary in McAllen, TX

BLS Occupational Employment & Wage Statistics • May 2025 • McAllen-Edinburg-Mission, TX

Median annual salary $43,730 -43.2% vs national
Median hourly $21.02
10th percentile $32,440
90th percentile $78,070
Employed locally 770
National median $76,950

Compare Market Research Analysts and Marketing Specialists salary & buying power

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Market Research Analysts and Marketing Specialists
in
McAllen, TX
vs

    Salary percentile breakdown

    10th
    $32,440
    25th
    $34,330
    50th (median)
    $43,730
    75th
    $64,400
    90th
    $78,070

    McAllen economic context

    Unemployment rate 6.00% 2024 annual avg • BLS LAUS
    Median household income $52,281 2023 • Census ACS
    Market Research Analysts and Marketing Specialists salary vs area income 84% Median Market Research Analysts and Marketing Specialists salary is 16% below the area median household income

    Top-paying metros for Market Research Analysts and Marketing Specialists

    Metro areaMedian salary
    San Jose-Sunnyvale-Santa Clara, CA $139,140
    San Francisco-Oakland-Fremont, CA $124,840
    Seattle-Tacoma-Bellevue, WA $102,390
    Delaware $98,650
    New York-Newark-Jersey City, NY-NJ $97,360
    Boston-Cambridge-Newton, MA-NH $95,930

    Nearby metros — Market Research Analysts and Marketing Specialists salary comparison

    Metro areaMedian salary
    Austin-Round Rock-San Marcos, TX $79,370
    Midland, TX $72,260
    Dallas-Fort Worth-Arlington, TX $68,000
    San Antonio-New Braunfels, TX $64,130
    Odessa, TX $63,100
    Amarillo, TX $61,280

    Related occupations in McAllen, TX

    OccupationMedian salary
    Compliance Officers $67,660
    Accountants and Auditors $62,420
    Human Resources Specialists $50,360
    Project Management Specialists $64,060
    Business Operations Specialists, All Other $65,640
    Training and Development Specialists $47,950

    Frequently asked questions

    How much do Market Research Analysts and Marketing Specialists make per hour in McAllen?

    The median hourly wage for Market Research Analysts and Marketing Specialists in McAllen, TX is $21.02, based on BLS OEWS 2025 data. Top earners (90th percentile) make $49.51 or more per hour.

    Is McAllen above or below average for Market Research Analysts and Marketing Specialists salaries?

    The median Market Research Analysts and Marketing Specialists salary in McAllen, TX is 43.2% below the national median of $76,950. The national figure is from BLS OEWS 2025 data covering all US metropolitan areas.

    What is the entry-level salary for Market Research Analysts and Marketing Specialists in McAllen?

    Entry-level Market Research Analysts and Marketing Specialists (10th percentile) earn around $32,440 per year in McAllen, TX. The 25th percentile — typically workers with 1–3 years of experience — earn approximately $34,330.