Market Research Analysts and Marketing Specialists Salary in Tyler, TX

BLS Occupational Employment & Wage Statistics • May 2025 • Tyler, TX

Median annual salary $52,060 -32.3% vs national
Median hourly $25.03
10th percentile $35,540
90th percentile $115,420
Employed locally 400
National median $76,950

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Market Research Analysts and Marketing Specialists
in
Tyler, TX
vs

    Salary percentile breakdown

    10th
    $35,540
    25th
    $39,760
    50th (median)
    $52,060
    75th
    $75,910
    90th
    $115,420

    Tyler economic context

    Unemployment rate 3.80% 2024 annual avg • BLS LAUS
    Median household income $71,923 2023 • Census ACS
    Market Research Analysts and Marketing Specialists salary vs area income 72% Median Market Research Analysts and Marketing Specialists salary is 28% below the area median household income

    Top-paying metros for Market Research Analysts and Marketing Specialists

    Metro areaMedian salary
    San Jose-Sunnyvale-Santa Clara, CA $139,140
    San Francisco-Oakland-Fremont, CA $124,840
    Seattle-Tacoma-Bellevue, WA $102,390
    Delaware $98,650
    New York-Newark-Jersey City, NY-NJ $97,360
    Boston-Cambridge-Newton, MA-NH $95,930

    Nearby metros — Market Research Analysts and Marketing Specialists salary comparison

    Metro areaMedian salary
    Austin-Round Rock-San Marcos, TX $79,370
    Midland, TX $72,260
    Dallas-Fort Worth-Arlington, TX $68,000
    San Antonio-New Braunfels, TX $64,130
    Odessa, TX $63,100
    Amarillo, TX $61,280

    Related occupations in Tyler, TX

    OccupationMedian salary
    Accountants and Auditors $75,550
    Project Management Specialists $74,740
    Human Resources Specialists $55,640
    Business Operations Specialists, All Other $62,540
    Buyers and Purchasing Agents $56,010
    Training and Development Specialists $53,930

    Frequently asked questions

    How much do Market Research Analysts and Marketing Specialists make per hour in Tyler?

    The median hourly wage for Market Research Analysts and Marketing Specialists in Tyler, TX is $25.03, based on BLS OEWS 2025 data. Top earners (90th percentile) make $50.51 or more per hour.

    Is Tyler above or below average for Market Research Analysts and Marketing Specialists salaries?

    The median Market Research Analysts and Marketing Specialists salary in Tyler, TX is 32.3% below the national median of $76,950. The national figure is from BLS OEWS 2025 data covering all US metropolitan areas.

    What is the entry-level salary for Market Research Analysts and Marketing Specialists in Tyler?

    Entry-level Market Research Analysts and Marketing Specialists (10th percentile) earn around $35,540 per year in Tyler, TX. The 25th percentile — typically workers with 1–3 years of experience — earn approximately $39,760.