Market Research Analysts and Marketing Specialists Salary in Waco, TX

BLS Occupational Employment & Wage Statistics • May 2025 • Waco, TX

Median annual salary $58,920 -23.4% vs national
Median hourly $28.33
10th percentile $34,380
90th percentile $96,830
Employed locally 350
National median $76,950

Compare Market Research Analysts and Marketing Specialists salary & buying power

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Market Research Analysts and Marketing Specialists
in
Waco, TX
vs

    Salary percentile breakdown

    10th
    $34,380
    25th
    $46,580
    50th (median)
    $58,920
    75th
    $75,220
    90th
    $96,830

    Waco economic context

    Unemployment rate 3.80% 2024 annual avg • BLS LAUS
    Median household income $63,880 2023 • Census ACS
    Market Research Analysts and Marketing Specialists salary vs area income 92% Median Market Research Analysts and Marketing Specialists salary is 8% below the area median household income

    Top-paying metros for Market Research Analysts and Marketing Specialists

    Metro areaMedian salary
    San Jose-Sunnyvale-Santa Clara, CA $139,140
    San Francisco-Oakland-Fremont, CA $124,840
    Seattle-Tacoma-Bellevue, WA $102,390
    Delaware $98,650
    New York-Newark-Jersey City, NY-NJ $97,360
    Boston-Cambridge-Newton, MA-NH $95,930

    Nearby metros — Market Research Analysts and Marketing Specialists salary comparison

    Metro areaMedian salary
    Austin-Round Rock-San Marcos, TX $79,370
    Midland, TX $72,260
    Dallas-Fort Worth-Arlington, TX $68,000
    San Antonio-New Braunfels, TX $64,130
    Odessa, TX $63,100
    Amarillo, TX $61,280

    Related occupations in Waco, TX

    OccupationMedian salary
    Claims Adjusters, Examiners, and Investigators $70,430
    Project Management Specialists $74,280
    Accountants and Auditors $72,500
    Business Operations Specialists, All Other $76,250
    Human Resources Specialists $59,590
    Training and Development Specialists $60,730

    Frequently asked questions

    How much do Market Research Analysts and Marketing Specialists make per hour in Waco?

    The median hourly wage for Market Research Analysts and Marketing Specialists in Waco, TX is $28.33, based on BLS OEWS 2025 data. Top earners (90th percentile) make $45.76 or more per hour.

    Is Waco above or below average for Market Research Analysts and Marketing Specialists salaries?

    The median Market Research Analysts and Marketing Specialists salary in Waco, TX is 23.4% below the national median of $76,950. The national figure is from BLS OEWS 2025 data covering all US metropolitan areas.

    What is the entry-level salary for Market Research Analysts and Marketing Specialists in Waco?

    Entry-level Market Research Analysts and Marketing Specialists (10th percentile) earn around $34,380 per year in Waco, TX. The 25th percentile — typically workers with 1–3 years of experience — earn approximately $46,580.