Market Research Analysts and Marketing Specialists Salary in Wichita Falls, TX

BLS Occupational Employment & Wage Statistics • May 2025 • Wichita Falls, TX

Median annual salary $53,980 -29.9% vs national
Median hourly $25.95
10th percentile $31,150
90th percentile $81,580
Employed locally 120
National median $76,950

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Market Research Analysts and Marketing Specialists
in
Wichita Falls, TX
vs

    Salary percentile breakdown

    10th
    $31,150
    25th
    $37,300
    50th (median)
    $53,980
    75th
    $71,140
    90th
    $81,580

    Wichita Falls economic context

    Unemployment rate 3.80% 2024 annual avg • BLS LAUS
    Median household income $63,618 2023 • Census ACS
    Market Research Analysts and Marketing Specialists salary vs area income 85% Median Market Research Analysts and Marketing Specialists salary is 15% below the area median household income

    Top-paying metros for Market Research Analysts and Marketing Specialists

    Metro areaMedian salary
    San Jose-Sunnyvale-Santa Clara, CA $139,140
    San Francisco-Oakland-Fremont, CA $124,840
    Seattle-Tacoma-Bellevue, WA $102,390
    Delaware $98,650
    New York-Newark-Jersey City, NY-NJ $97,360
    Boston-Cambridge-Newton, MA-NH $95,930

    Nearby metros — Market Research Analysts and Marketing Specialists salary comparison

    Metro areaMedian salary
    Austin-Round Rock-San Marcos, TX $79,370
    Midland, TX $72,260
    Dallas-Fort Worth-Arlington, TX $68,000
    San Antonio-New Braunfels, TX $64,130
    Odessa, TX $63,100
    Amarillo, TX $61,280

    Related occupations in Wichita Falls, TX

    OccupationMedian salary
    Accountants and Auditors $71,250
    Business Operations Specialists, All Other $72,550
    Human Resources Specialists $56,840
    Training and Development Specialists $51,860
    Buyers and Purchasing Agents $62,910
    Project Management Specialists $76,480

    Frequently asked questions

    How much do Market Research Analysts and Marketing Specialists make per hour in Wichita Falls?

    The median hourly wage for Market Research Analysts and Marketing Specialists in Wichita Falls, TX is $25.95, based on BLS OEWS 2025 data. Top earners (90th percentile) make $46.38 or more per hour.

    Is Wichita Falls above or below average for Market Research Analysts and Marketing Specialists salaries?

    The median Market Research Analysts and Marketing Specialists salary in Wichita Falls, TX is 29.9% below the national median of $76,950. The national figure is from BLS OEWS 2025 data covering all US metropolitan areas.

    What is the entry-level salary for Market Research Analysts and Marketing Specialists in Wichita Falls?

    Entry-level Market Research Analysts and Marketing Specialists (10th percentile) earn around $31,150 per year in Wichita Falls, TX. The 25th percentile — typically workers with 1–3 years of experience — earn approximately $37,300.