Market Research Analysts and Marketing Specialists Salary in Texas

BLS OEWS May 2025 • 31 metro areas • Texas

Market Research Analysts and Marketing Specialists in Texas earn a median salary of $57,145 per year on average across 31 metro and nonmetro areas, -25.7% vs the national median of $76,950. An estimated 54,310 market research analysts and marketing specialists are employed across Texas, with salaries ranging from $43,730 to $79,370 depending on location.

$57,145 Avg median salary in Texas
$79,370 Highest paying metro
$43,730 Lowest paying metro
54,310 Employed in Texas

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      Market Research Analysts and Marketing Specialists salaries by city in Texas

      Metro area Median salary 25th pct 75th pct Employed
      Austin, TX $79,370 $59,700 $103,010 7,790
      Midland, TX $72,260 $47,470 $97,740 240
      Dallas, TX $68,000 $55,910 $97,800 21,230
      San Antonio, TX $64,130 $47,330 $84,600 4,470
      Odessa, TX $63,100 $46,230 $85,010 100
      Amarillo, TX $61,280 $44,000 $76,500 330
      Houston, TX $60,900 $43,530 $81,170 13,020
      College Station, TX $59,160 $44,740 $74,250 350
      Waco, TX $58,920 $46,580 $75,220 350
      Longview, TX $58,420 $43,600 $76,520 270
      Killeen, TX $58,370 $42,790 $76,290 330
      Beaumont, TX $57,450 $40,680 $77,710 320
      Texarkana, TX-AR $57,360 $38,980 $74,190 130
      Corpus Christi, TX $57,200 $42,610 $72,910 390
      Border Region of Texas $56,710 $43,360 $68,580 80
      Northwestern Region of Texas $56,600 $42,360 $77,710 250
      North Region of Texas $56,600 $42,390 $72,720 560
      Sherman, TX $56,470 $38,030 $74,280 100
      Hill Country Region of Texas $55,030 $42,390 $74,620 360
      Wichita Falls, TX $53,980 $37,300 $71,140 120
      Coastal Plains Region of Texas $53,880 $40,270 $72,570 210
      Lubbock, TX $53,750 $41,420 $70,760 350
      Eastern Region of Texas $52,480 $40,680 $73,270 250
      San Angelo, TX $52,090 $39,020 $70,050 100
      Tyler, TX $52,060 $39,760 $75,910 400
      Abilene, TX $51,880 $44,390 $69,250 170
      El Paso, TX $51,360 $37,440 $66,180 740
      Victoria, TX $50,550 $37,180 $68,940 70
      Laredo, TX $49,910 $34,540 $66,050 190
      Brownsville, TX $48,510 $34,570 $70,510 270
      McAllen, TX $43,730 $34,330 $64,400 770

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